Want a Content Marketing Machine?

content marketingBuilding your blog into a success story for you means that you need it to be a content marketing machine and develop a strategy for your unique message.

So what’s your game plan? Read more

Promote Your Blog to The Most Qualified Audience

promote-your-blogIt’s no surprise that the Internet and your blogging power has shifted to your audience and new ways to promote your blog!

Being smart about branding means more than accepting that.

It means that you’ll be focusing your promotional energies on producing content your community bookmarks, downloads and shares.

Planning (it’ll be your creation) and implementing (putting it into action) a content marketing plan means:

  • Stronger audience connection with your brand when they understand that you are genuinely trying to help them instead of just pushing your product
  • You’ll get a well-earned reputation as a thought leader in your field.
  • You want and will see increased traffic to your site through higher SEO rankings, inbound links and social shares.
  • Educated and inspired repeat readers that may turn into clients, who become brand ambassadors.
  • More opportunities to engage with your prospects working at helping them educate themselves about their buying decisions.

The goal of YOUR content marketing is to promote your blog and turn your ideal prospects into clients. Building a more loyal and meaningful relationship with your existing clients and readers on your blog.

Read more

Do You Understand Your Online Marketing?

As a small business person, or a blogger, you are your own Marketing Manager!

understand-your-online-marketing

That means you need to understand your online marketing strategies.

As your own Marketing Manager, one of your jobs is getting high-quality leads onto your list so that you can share more fabulous information about what you offer.

But how can you do that if you don’t know your answers to:

★ What keywords to use for your content marketing? ★

By now we all know how to enter the words for things we are searching for online. These are the keywords that the search engines like Google, Bing, and even the Social Media sites use to find what you are looking for online.

Keyword research and strategies are about finding out the words that your target audience types in to look for what you have to offer. Read more

Be Persuasive With Your Content Marketing

persuasive-with-your-content-marketingYour goal with your content marketing is persuasion.

How can you be persuasive with your content marketing?

==> Being cautious and fearful or pushy and unpleasant are not the ways for today’s business to be persuasive with any kind of marketing!

Finding your own path of connecting, engaging, with assertive and conversational sales language is your goal.

Whew!  So… Content marketing is engaging your prospects.

There are ways to help you be persuasive with your content marketing.

What’s that, you say?

How do you find more of the clients you love to work with being persuasive with your content marketing?

–          You are growing your business and your brand.

o   You’re the one responsible for revenue, the income that keeps your business moving forward.

–          The success or failure of your business depends on quality and quantity of the leads you bring in when you are persuasive with your content marketing. Read more

Got Trust?

Got Trust in businessPeople do business with people they like and trust, so how can you inspire trust?

You’ve heard it before…At the heart of all sales transactions is trust. The greater the trust is, the more likely the sale.

This means there is a strong need for you to build confidence with your buyers.

  • A lot of your relationships can be and are being built through the Internet.

Read more

Are You Great At Lead Nurturing?

Are you great at nurturing your leadsLead Nurturing

That’s how you get your cold prospects turned into warm, ready to buy, and refer you prospects.

Nurturing and managing your leads is a process for building relationships with your ideal prospects with the goal of earning their business when they are ready.

Your online business prospect system, in simple form, is something like this: Read more

Emails as a Marketing Solution?

Emails as a marketing solutionWe market to attract interest, build desire for, and generate sales.

That includes email marketing as a must.

Which can be an extremely powerful and effective marketing technique for building prospect and client relationships based on value and trust.

–         Email marketing is really the foundation of your blog and information marketing. Read more