Keys to Being a Bold Content Strategist?

The keys to being a bold content strategist is to first know that great content can help you achieve your goals!

content marketing Seth GodinBecause if you believe in the power of your content in blogging, you have to know that your content supports a meaningful and interactive experience for your readers.

Are you working at being a bold content strategist?

The stars and influencers of any niche are the ones who create the best content on a regular basis and are promoting it to their ideal audiences.

Being a bold content strategist, means you’ll be creating yourself as the authority on your topic even as you make a serious splash on social media.

But first!

What is your goal?  Where do you want to go with your content and blogging?

  • Imagine what your success would look like if you were being a bold content strategist.

Think of your blogging as delivering the perfect results. And, what does that look like?

  • Tons of subscribers to your blog?
  • Building your email list to keep in touch more closely with your audience?
  • Are you going after a large number of site visitors? 

If you want More Traffic, Please   then click on those words to learn how.

  • Or are you more concerned with readers gaining trust in you and in time making a purchase from you or signing up for a course?
  • What do you want your readers to do once they find your blog?

Now that you have your goals, you can find some actionable steps that will lead you there, by tracing your steps backwards from your goal –

  • What do you need to do step-by-step as if you were retracing your steps working backwards to reach your goals – starting with the end point in mind?

If you are a true DIY person, then you need to figure this out first. Don’t waste time, and money, jumping around from idea to possibilities.

  • It takes responsibility and experience to be a true DIY type.

Then Key #1 to being a bold content strategist would be:

As a great bold content strategist you’ll start with a thorough understanding of your blog, your goals, and your audience.

  • Being a bold content strategist means you need a plan of specific step-by-step set actions to follow.

You just have to know what you’re going to be doing, in order to move forward more quickly, right?

How about Key #2 – What do you think?

Knowing that you’ve done well with your content strategy is when…

  • Your audience understands through your content that you have what they need.
  • Because the content you’re putting out there supports the interactions and message of your work across social media platforms and conversations communicating the same goals you have throughout your confident content strategy planning.

Key #3 – Be a blog wordsmith who knows how to ask the right questions.

As a blogger and if you want to be fearless in your content tactics, it all points to one big question:

kille- content Can you inspire?

  • Create that “voice” of your blog and carry it through all your messaging and communications.

Copywriting is part of your blogging and it’s you knowing your story and telling it well – being entertaining, even as you answer their questions.

  • It’s the art of using words to create pictures in your readers’ minds.

Create an experience for your readers that they won’t forget!

The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action.” Copyblogger.com

Take steps now to improving your copywriting skills as a content marketer.

  • As a good SEO copywriter, you’ll also have the knack for tuning in to the needs and desires of your readers, that target audience.
  • Your skills as a copywriter for your blog, will help you in being a bold content strategist…

Because you’ll gain a flair for writing content that’s inviting others to want to share, comment, and to link to.

  • Then you’ll optimize your page, so search engines know what it’s about and who might want to more information about what you’re writing and want to read it.

So this is you knowing how to write to convert readers to fans, that want more from you.

Here’s the thing about becoming a bold content strategist: very few people get there.

Key #4 How are you offering your content?

  • The key to building your successful blog is consistency. An editorial strategy that you can stick to is the best way to help yourself build that consistency.
  • If you Want More Than an Outstanding Blog Post   then click on those words to learn how.
  • And, SEO is essential in using your targeted keywords and phrases…Especially in your title.

Because all search engines want to offer the right results for what searchers are looking for, you want your title and Meta description to reflect the words the searcher is using in the title of the page –

Never be timid. Let the world know what you have to offer!

Your headline and your meta description will focus on the benefits to your reader.meta description

Declare the problem and present a solution.

Being a bold content strategist may mean going out and doing some things that you’ve not done, YET.

And, yes I know this is not a complete list of keys to being a bold content strategist so do tell…

What are you doing now to that helps you at being a bold content strategist?

Now is your time…. 

blog-150x150 Are you ready to take your blog to a bigger audience, promoting with Social Media planning, and getting more traffic? You can do just that as you get more training for blogging, Social Media, implement this blogging tip from today’s post and learn more about how to promote your blog at the Blogging Mastermind Community <== Click on the words. And, ask me how you can use Social Media better for your Blogging

What others are saying?

 “Great advice, Donna. I like the way you connect with all your visitors. Your method obviously works.”

“You have some great advice and wonderful interaction with people! I really appreciate your warm manner and personal approach. I feel that the genius is somehow in the balance of it all: great content, great writing and an engaged organic social media following” debra p recently posted..Renew your Skin this Spring! Join me in the Burt’s Bees #28DayFaceCleanse Challenge

 

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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101 thoughts on “Keys to Being a Bold Content Strategist?

  • April 24, 2015 at 7:59 am
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    Companies are just starting to finally accept story-based advertorials as part of their marketing budget. You just cannot beat honest and engaging content!

    Reply
    • April 24, 2015 at 10:22 am
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      Thank you, Scott – Yes I totally agree – and it is more interactive and fun for readers

      Reply
  • April 24, 2015 at 9:23 am
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    Bold strategist techniques at its best penned by you! Really words are powerful and right usage of them makes one a strong strategist.! Nicely put.

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    • April 27, 2015 at 10:39 am
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      agreed! I learn so much from Donna, more than any other blog I go to for Blogging advice. She always knows what to say, and what we need to know to grow! So wonderful.

      Reply
  • April 24, 2015 at 10:23 am
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    Thank you, so much, Divya – I appreciate that!

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  • April 24, 2015 at 12:01 pm
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    Thanks for the valuable advice and tips, Donna. I admire how you put good content together for us as a teacher and a coach. I’ve learned a lot from you. It really is important to find your voice, speak to your audience and give them what they’re looking for. Bravo!

    Reply
  • April 24, 2015 at 2:57 pm
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    Hey Donna,

    For me, being a bold content strategist is based on my own trial and tribulations. At first my goals were very generic but as time passed and through that gaining experience lead me to more detailed goals for my blog.

    I learned how to write better copy as well as improving my SEO. I learned the value of connecting with other bloggers as well as finding out what makes my audience tick. Through this knowledge I implemented into my content and with that said I start gain g better results.

    Thanks for sharing! I hope you have a great weekend!

    Reply
    • April 27, 2015 at 5:39 am
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      Great response of experience, Sherman – thank you – my steps to where I am have been very similar 🙂

      Reply
  • April 24, 2015 at 6:21 pm
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    This was a really interesting read. When it comes to the whole blog as a business I’m pretty clueless. Maybe someday I’ll make blogging more than a hobby and when I do I’ll have to come back to this.

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    • April 25, 2015 at 6:09 am
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      Thanks, Lisa – I appreciate that and hope to see you back soon! 🙂 Because the longer we wait, it seems to take twice as long to get the business part working for us! 🙂

      Reply
  • April 24, 2015 at 6:37 pm
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    Hi Donna,
    Great post my friend! So many AHA moments for me, thank you! I love it when I can come to a post and realize that what is being shared is exactly what I am doing on my own blog with my content marketing strategy 🙂 Always a pleasure coming to your blog and visiting! Tons of awesome value!!

    Reply
    • April 27, 2015 at 5:40 am
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      Thank you, Sweetie – you have a unique way of blogging that is attractive – Big hugs, Joan 🙂

      Reply
  • April 26, 2015 at 8:04 am
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    This is fabulous Donna! As I said…I just get so overwhelmed with all the “techy” stuff of blogging..so wanting to step it up though! I don’t totally understand the “meta” tag thing. I am on blogger and don’t see that option available. I do put labels on my posts, but I know that is not the same. I am going to have my blog migrated to wordpress very soon, but afraid of that too…having to learn a whole new platform again…uggg…LOL

    Have a fab weekend lady, talk to you soon!
    Blessings!
    Valerie

    Reply
    • April 27, 2015 at 5:42 am
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      Thanks, Valerie – Congrats on getting your site soon moved over to WP – I know you’ll enjoy the easy process, and I can certainly understand not wanted to learn a new routine, when we already have so much going on, right?
      Yes I look forward to chatting this week! Hugs, 🙂

      Reply
  • April 26, 2015 at 8:14 am
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    Such a great and useful post. I also shared it on Facebook. Thank you so much for sharing 😀

    Reply
    • April 26, 2015 at 10:23 am
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      Wow, Diana – I so appreciate that you shared this! Thank you and so glad you found it useful! 🙂

      Reply
  • April 26, 2015 at 8:30 am
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    I have been trying to be a bit more strategy driven lately. I was sort of fly by the seat of my pants for years… by luck that worked, but I think it could be better.

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    • April 26, 2015 at 10:22 am
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      Thanks for your comment, Robin – yes it does keep getting better, when we use strategy, routines, systems and well more experience 🙂

      Reply
  • April 26, 2015 at 9:19 am
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    These are great tips. Content marketing is the core of what bloggers do, which make strategy and goal oriented content so important. Thanks for the great tips, always love reading about blogging!

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    • April 26, 2015 at 10:21 am
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      Thanks so much for your comment – and you already know I am agreeing with what you’ve said 🙂

      Reply
  • April 26, 2015 at 3:05 pm
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    Thanks so much for sharing your valuable tips and information. I’d love to become a bold content strategist and hopefully with your information, I can.

    Reply
    • April 27, 2015 at 5:44 am
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      Thank you, Terri – Yep we all aspire for greater things, I believe – I am honored that you think I might be of some help 🙂

      Reply
  • April 26, 2015 at 3:23 pm
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    You’re brilliant! I had a great time to read this and I’ve learned a lot! I’ve never know about being a bold content strategist, till I had read this.

    Reply
  • April 26, 2015 at 3:55 pm
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    I don’t know if I am a bold content strategist yet but thank you so much for the tips. It’s always nice to learn new things about blogging through you.

    Reply
    • April 27, 2015 at 5:45 am
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      Thank you, Rose – I so appreciate that 🙂 And, just glad you read my post and commented! 🙂

      Reply
  • April 26, 2015 at 4:05 pm
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    Great informative post. I always love reading what you post. I learn so much, and always about stuff I know nothing about! I’m not quite a bold anything when it comes to blogging yet, I don’t think! Working on it!

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    • April 27, 2015 at 5:46 am
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      Hey Jeanine – I am so glad to hear that – and being bold for me was just getting started! 🙂 And, then moving forward step by bold step. Well, it also included finding great coaches!

      Reply
  • April 26, 2015 at 4:44 pm
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    this was such a great read!! So much valuable info. I need to start applying this stuff to my blog! Social media has been great for marketing, but time to take it to the next level.

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    • April 27, 2015 at 5:47 am
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      Thank you, Courtney – leveling up is really be bold, right! So glad you stopped by and commented 🙂

      Reply
  • April 26, 2015 at 7:55 pm
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    This is all great information. We decided to focus on our love of food and travel which has been the best decision for our blog we could have made to narrow our focus down.

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    • April 27, 2015 at 5:49 am
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      Tammilee – you have one of the most missed points – narrowing down your focus to a topic and people know what to look for and expect and also what to sign up for to get more from you – great comment – thank you

      Reply
  • April 27, 2015 at 6:46 am
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    I am still trying to find the right types of articles to get people to comment and be a part of a blog post conversation! I find that I have a lot of people stop by to read the article, but not necessarily comment. Great tips and I hope to create inspiration through my blog!

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    • April 27, 2015 at 1:20 pm
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      Thank you, Audrey – what you’ve said is what we all have and still are struggling with – we keep learning and doing

      Reply
  • April 27, 2015 at 8:13 am
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    I always try to stand out whether it’s on my blog or in real life.

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    • April 29, 2015 at 10:12 am
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      I need go follow your lead! I never do. Bold is not in my nature, neither is standing out! Teach me your ways!

      Reply
  • April 27, 2015 at 8:19 am
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    I just want to say that I really appreciate all the great articles you bring us. I’ve gotten so much out of what you write. Thanks!

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    • April 27, 2015 at 1:19 pm
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      Thank you so much, Dawn – that’s what we all love to hear, and it was from other bloggers’ examples that I learned 🙂

      Reply
    • April 27, 2015 at 1:18 pm
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      Thank you, Dee and so glad you enjoyed!

      Reply
  • April 27, 2015 at 8:31 am
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    I was on a hot streak for awhile with my content, but now it’s really dropped off. I have to take a look at what I’ve been writing and compare it with your tips. Thanks!

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  • April 27, 2015 at 10:46 am
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    This is a great post. It is important to create great content and make sure to share it. Those strategies go hand in hand

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  • April 27, 2015 at 1:13 pm
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    These are all great tips. Personally, I began blogging for me, and I am lucky enough that I still blog for me. I blog what I want when I want. No amount of traffic or money would ever make me compromise that. I’m less concerned with numbers, and more concerned with quality content that will continue to live long after the post date.

    Reply
    • April 27, 2015 at 1:18 pm
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      Hey Jenna, thank you for your comment – and yes we blog for ourselves – but…if we aren’t interested in what our audience wants, no matter if we don’t care about numbers, then we’ll have no audience, right? Yes we do want content that will continue on attracting.

      Reply
  • April 27, 2015 at 2:03 pm
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    This is great advice for growing your blog. I will have to try these techniques for my blog.

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  • April 27, 2015 at 2:28 pm
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    Thank you for all these tips. I love the blog wordsmith tip! HAve a voice and be sure to use it! 🙂

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  • April 27, 2015 at 4:06 pm
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    I often take a moment every few months to go over what i am writing and why. Is it really getting the responses I want? What content have i written that really went well with my goals? And am I writing more articles like that? If not, why not? And it really helps me to regain my focus and get back on course. These are excellent tips to focus on creating a bold content strategy.

    Reply
    • April 28, 2015 at 5:10 pm
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      Thank you Amber – and I like your system of checking in – I also run that thru my work to make sure I am on course regularly!

      Reply
  • April 27, 2015 at 4:45 pm
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    What great advice, especially for me as I am new to the blogging world! Thank you for such great information.

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  • April 27, 2015 at 6:28 pm
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    This is really good advice. This may actually help with my kids’ websites as well.

    Reply
  • April 27, 2015 at 6:53 pm
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    What a thought provoking post. As with anything, you need to have a clear goal and strategies in order to achieve them in order to be successful. Time to work smarter, not harder, right?

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    • April 28, 2015 at 5:09 pm
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      Thank you, Amanda – yes – it is time to take the high road with no looking back and go for our goals with preparation

      Reply
  • April 27, 2015 at 8:13 pm
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    Wow, a bunch of great advice! I know when I first started writing I had no idea what SEO even was! LOL! But now I understand the importance behind good and real content. Thank you for all the tips!

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    • April 28, 2015 at 5:08 pm
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      Thank you, Amanda – glad you found me and left your kind note 🙂

      Reply
  • April 27, 2015 at 9:02 pm
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    I didn’t have much strategy when blogging started for me in 2010. I’ve been working harder on that and your blog is a great resource for that! Thanks 🙂

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    • April 28, 2015 at 5:07 pm
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      Thank you, Amanda – we just keep learning and getting better, right?

      Reply
  • April 27, 2015 at 9:14 pm
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    Through the years of blogging my blog and its content has evolved. I eventually had to rebrand in order to truly reflect what the blog was about. I found that pairing down my content to just a few areas I was most passionate about helped me focus on creating more bold content.

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    • April 28, 2015 at 5:06 pm
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      Great point, Michelle – and I just went over that with a client this AM – she has narrowed down her niche and is re-branding – because she is more focused and passionate about her writing now

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    • April 28, 2015 at 5:05 pm
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      Super cool, Debi – thank you so much 🙂

      Reply
  • April 28, 2015 at 4:44 am
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    OH! This is my first time to heard about this, I know in the future I will have need this.

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    • April 28, 2015 at 5:05 pm
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      Thanks, Kim – and hope to hear how you are using some of this 🙂

      Reply
  • April 28, 2015 at 5:46 am
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    This is wonderful tips and so helpful. I’ve been blogging for years and still need the help. This is great thank you.

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  • April 28, 2015 at 6:03 am
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    As the old saying goes- content is king. And will always be king. I’ve learned this lesson the hard way, simply because I didn’t have enough content built up when I decided to really get serious with my blog. You can never have enough quality content to keep your readers happy and interested.

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    • April 28, 2015 at 5:04 pm
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      Great point, Kori – thank you 🙂

      Reply
  • April 28, 2015 at 6:26 am
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    Being timid online really doesn’t pay off because it’s hard for readers to discern what it is you’re trying to offer…. and they’ll move on. I’ve been trying to define a niche for my blog… I’m wondering if hodgepodge is a niche, hahahaha

    Reply
  • April 28, 2015 at 7:03 am
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    Great tips. You definitely have to step out of your comfort zone a bit to get your content out there. If it’s really hard for you, it might be easier to bring on an assistant who’s not afraid to take your voice and amplify it.

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    • April 28, 2015 at 5:04 pm
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      Thank you, Debbie – and yes getting someone who knows what they’re doing for you is extremely important and costly – That’s what I actually do for my clients – build their community, bring more traffic and more money from their blog while they can have more fun! 🙂

      Reply
  • April 28, 2015 at 7:33 am
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    Great article!
    I say a big Y E S to this…
    “he stars and influencers of any niche are the ones who create the best content on a regular basis and are promoting it to their ideal audiences.”

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  • April 28, 2015 at 7:49 am
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    These are great tips. I need to implement them more and I am sure my readers will take notice. Sometimes I feel so rushed to get my point across that I lose my “voice” and end up sounding like a crazy person. Thanks for the tips!

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    • April 28, 2015 at 5:02 pm
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      Awww…Melissa, I doubt you’d ever sound like a ‘crazy person’ – and thank you so much for your great comment 🙂

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  • April 28, 2015 at 7:59 am
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    Great advice and tips, my problem is having two blogs and being so all over the board. I need to calm down and really focus one a clear topic for both blogs. It can get frustrating because there is not enough time in the day.

    Reply
  • April 28, 2015 at 8:25 am
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    I love using plugins to help me to improve my site’s SEO. After all the hard work I put into posts, I at least want my stuff to be seen my as many eyes as possible.

    Reply
    • April 28, 2015 at 5:02 pm
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      Thanks Amy – and isn’t that just right! We need that extra help of great tech on our sites 😉

      Reply
  • April 28, 2015 at 2:17 pm
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    This is one of the best articles I have read about strategy and to be able to use this with blogging is really the key if you want to make blogging your full-time job. I think the advertorial content advice is great. I hope it will continue with companies and not start to go away.

    Reply
  • April 28, 2015 at 3:55 pm
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    Thanks for a great share of some wonderful tips. I’m going to see what parts of it I can implement into my own blogging biz soon.

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    • April 28, 2015 at 5:01 pm
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      That’s great to hear – and I appreciate your comment! Thank you 🙂

      Reply
  • April 28, 2015 at 9:13 pm
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    Very thorough advice. I have to check out the plugins offered through Yoast. I downloaded one before, but haven’t fully taken advantage of it. I haven’t worried about SEO in so long because I basically write naturally, and keywords seem to just fall into place.

    Reply
  • April 29, 2015 at 12:02 am
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    It is always interesting when content I think may work well, falls flat. Or something random takes off. I am currently working on several of these strategies including SEO and examining the type of writing I do that has the most interaction. All very interesting stuff. 🙂

    Reply
    • April 29, 2015 at 6:28 am
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      Thank you, Andrea – it’s fab to hear that you are working on this and have even noted that sometimes it works and other times it doesn’t and that’s where we start investigating why and how and what happened 🙂

      Reply
  • April 29, 2015 at 7:18 am
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    I think the overwhelming lesson here is successful content creation is more than just writing. I don’t think people realize how much really goes into it!

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    • April 29, 2015 at 1:16 pm
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      That is so right, Heather – blogging has helped us be more real and interact with our site visitors and prospects and yes I like the way you intertwine your stories with your brands you are sharing. Thank you for your comment! 🙂

      Reply
  • April 29, 2015 at 11:38 am
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    As a writer first, I have always agreed that content is king! I’m glad that brands are coming to realize the importance of good storytelling!

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  • April 29, 2015 at 11:49 am
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    These are wonderful tips! Content marketing is so important!

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  • April 29, 2015 at 12:54 pm
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    I’ve come a long way from where I used to be. Good advice, I don’t think people realize how much goes into a really good blog post.

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    • April 29, 2015 at 1:18 pm
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      Thank you, Lesley – I know right, it’s not just write, publish and woosh instant fame – there is a whole lot of skills, experience and knowledge that goes on behind the scenes! 🙂

      Reply
  • April 29, 2015 at 10:48 pm
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    I used to stress over the content trying to make everyone as happy as I can. I decided to stop and focus on what I like and I was shocked at the difference in my numbers as well as my happiness with what I was doing. It helps to be passionate about what you are writing.

    Reply
    • April 30, 2015 at 7:47 am
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      That is soooo very true, Jennifer! Thank you for sharing this important fact! Hugs, Coach Donna

      Reply
  • April 29, 2015 at 11:13 pm
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    I blog for me but I never thought that a few of my post would get national attention. I am hoping to hone my skills some more so that I can get more post with national attention instead of just one or two blog post.

    Reply
  • April 30, 2015 at 9:16 am
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    This is a good article. I am trying to learn more and this is very helpful. I am rather new at blogging.

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    • April 30, 2015 at 10:13 am
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      Thank you, Sandy – there is a lot to learn in the blogging world, I look forward to hearing back from you 🙂

      Reply
  • April 30, 2015 at 10:36 am
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    Declare the problem and find a solution… Great tips!! oh and copywriting…

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    • May 1, 2015 at 7:05 am
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      Right on, Becky – once your declare and find the solution – then share how you help others transform

      Reply
  • April 30, 2015 at 3:00 pm
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    You definitely have to believe in the content that you are putting out. It is what will keep readers coming back for more and more.

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  • April 30, 2015 at 3:21 pm
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    Yea you must always believe what you are putting out. No reason to lie about it or be shady, be true to yourself and what you are sharing. Great tips

    Reply
  • April 30, 2015 at 6:51 pm
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    Very informative post indeed. I think Content Marketing with Social Media exposure is the main aspect of a Website or a Blog these days, which plays a major role for every blogger’s success. Thanks for these great tips.

    Reply
  • May 3, 2015 at 5:21 am
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    Pinned this to read very carefully later! Definitely see some great tips already! Thanks for sharing! xox Christine | Amidst the Chaos

    Reply
    • May 3, 2015 at 7:27 am
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      Thank you, Christine! I appreciate that and am honored that you found something helpful here 🙂 Hoping to see you here often

      Reply

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