How to Zero In and Spark a Sales Conversation?

Spark your sales conversationEmails are not the most effective way to be building relationships.

I am talking business here. Building relationships as part of your sales system and using a pre-sales approach.

That would be actually calling or meeting with your prospects, or clients. If you don’t have their telephone number? Then let them hear your voice on teleseminars and use other relationship warming techniques. But, today I’ll  give a few tips for sales conversations in person, or by phone.

The ability to deliver a sparkling sales conversation can make the difference between hearing, “Thanks, I’ll think about it” or “Sounds great, what do I do next!”

Unfortunately, so many of sales conversations fail at zeroing in for a sparkling sales conversation that addresses your ideal clients, or prospect’s, concerns, issues and objectives. Many sales opportunities are lost. Especially if your competition has built a connection and a compelling sales conversation with your potential clients.

  • Ask yourself…“How well am I doing with sales conversations?”
  •          Some days may be perfect, but most days it may not go so well.

With Internet Marketing being so fun and sexy, it’s easy to forget that there is still a need to have real conversations. Connecting with your prospective clients.

  • Remembering, sales conversations are not marketing conversations.

Marketing is moving people up to the sales conversation.

Building rapport in a casual conversation with someone, and really listening, is bonding and building the ‘know, like, trust factor’ and it works.

You might just need to get better at it.

Having the privilege of speaking with prospects one-on-one, means not wasting their time by talking about aspects of your business, product or services that have little or no relevance to them.  Discuss what’s important to them. Remember, “WIIFM” – The ‘what’s in it for me (the prospect)’; is always the focus in a sales conversation.

  • Opening a sales conversation by talking about what you do or the processes?

Well, your prospects don’t care about you. That’s not bad, that’s business.  All they want to know is how you can help them. Unless of course, they’ve never heard of you. Then you spend as little time as possible giving a clear explanation about what you do.

Selling is a mindset of serving – that’s when  it becomes a win-win sales conversation with a spark of business to go on – by helping prospects make the best possible choice to solve the problem that brought them to your attention.

You are helping others  take the steps toward the solution that is best for them and you – a solution that meets their needs and solves their problems while helping you make an honest living. And, this is being the best that you can be in your business.

  • Want more new ideas and answers to your questions? Please leave comments and do check this out…

…More ways to building your online business… 

Then join other small businesses at our Weekly no-cost Open Forum live Q&A call at==> Tired of working too hard to build your list?

Monnica with border“I have really learned a lot in these past few weeks. This has been very informative. So glad I joined the Inner Circle Community.”  Monica Wayne ‘ Damper’s Tax Service – https://www.facebook.com/DampersTaxSevice

 

 

 

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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6 thoughts on “How to Zero In and Spark a Sales Conversation?

  • October 29, 2013 at 1:10 pm
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    Great tips here. I would have to say that I don’t even have to have a sales conversation anymore. I used to when I first started tutoring online. Now people have a great opportunity to know me through my marketing, and I assume they want to move forward with me. So I then begin in the learning conversation. I want to know how they found me and what their child is struggling with in reading. I move right on in to a free assessment and answer any questions that they may have along the way. I send them a packet of information that gives details about me and my services and ways that they can refer me. It has made a huge difference in what I do.

    Reply
    • October 30, 2013 at 2:40 pm
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      Hey Joanne, You have a sales system in place and it sounds like it is working fabulously! 🙂

      Reply
  • October 29, 2013 at 1:20 pm
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    Yes, real connections are so important. Today people want to know more about who you are before they consider working with you and seeing you on video, speaking on the phone makes that connection so much more viable. I think it also helps you get the message across about what you can help them with.

    Bonnie

    Reply
    • October 30, 2013 at 2:38 pm
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      Perfectly said, Bonnie! Hope to see you hear more often 🙂

      Reply
  • October 30, 2013 at 7:16 am
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    Hi Donna,

    These are the things that all network marketers must master at some point, there may be some intimidation at first however with practice it gets easier.

    -Jason

    Reply
    • October 30, 2013 at 2:38 pm
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      Thank you, Jason – And it is so true – 🙂 So glad you stopped by!

      Reply

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