How to Use Competitors to Find Your Best Facebook Targeted Audience

Facebook Targeted Audience

One way to speed up building your Facebook targeted audience a bit…

Use like type businesses, your competitors, to find your best Facebook targeted audience.

Because building your Facebook business community can be, well, difficult.

Right?

Marketing on Facebook means you always need to find new ideas and great content to share. But more than that, your content must generate engagement to drive organic reach.

Your goal is to always to find out how to build a long-term, sustainable fan base.

Marketing on Facebook is about building your ideal audience, to drive traffic to your website and blog, grow your email lists, and convert sales.

But here’s the best part…

Why not get your best Facebook audience by borrowing from your competition’s audience?

Because:

You have to be heard through all the valuable content competing for the attention of your Facebook targeted audience.

What can help?

Planning and strategy will make it possible to reach your fans without spending your whole day on Facebook.

  1. Learn More About the ‘People that Matter to Your Business with Facebook Audience Insights 
  2. Take a look at your Facebook search bar for your competitors,
    • Here you can see how your competitors are promoting and engaging with their own Facebook targeted audience.

As an example: Let’s say your business promotes handmade hand soap. You would put ‘handmade handFacebook Challenge soap’ in the Facebook search bar and take a look at the sites that have a large number of ‘likes’ and see how they engage and what:

  • Content is posted by them
  • Content posted ABOUT them
  • Engaged customer feedback and engagement
  • You could use AgoraPulse, a free tool called the AgoraPulse Barometer for performance metrics on all aspects of your competitor’s Facebook page community and your own!
  • LikeAlyzer  gives you a rating out of 100 in comparison to other Pages and gives you some recommendations on how you can improve your own Page. Way Cool!..

Do you see the value here?

You can get to work creating great content for your audience, engaging with as many people as possible – even as you’re finding out what and how your competitors are doing with their own Facebook targeted audience!

I’d love to hear from you! What are some of the ways you attract your Facebook targeted audience?

Donna Ward
Follow me

Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Blog marketing for personal, professional, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Consultant, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
Follow me

17 thoughts on “How to Use Competitors to Find Your Best Facebook Targeted Audience

  • October 8, 2016 at 12:57 pm
    Permalink

    Great tips for building an audience. I have yet to truly study it. I just post but I think it is good to truly gain knowledge on engaging and building.

    Reply
    • October 9, 2016 at 11:36 am
      Permalink

      Thanks, Stephanie – Would love to hear your results and what you implement to get those results!

      Reply
  • October 8, 2016 at 2:35 pm
    Permalink

    I’ll be honest, I have not got the hang of Facebook. Every time I think I have it figured out, they change something. I want to try the AgoraPulse and see what I can discover.

    Reply
  • October 8, 2016 at 2:38 pm
    Permalink

    I have been challenged by growing my FB following especially since we cannot ask for likes through giveaways. This is an interesting approach.

    Reply
  • October 8, 2016 at 2:45 pm
    Permalink

    I just bookmarked Likealyzer as I am curious to see what my site’s rating is! Facebook is a tough nut to crack when it comes to gaining followers and engagement but I keep posting and trying hard as it is my #1 traffic source.

    Reply
    • October 9, 2016 at 11:36 am
      Permalink

      Great to hear, Jacqui – I’m sure I’ll be seeing a lot of you as I move around online!

      Reply
  • October 8, 2016 at 10:58 pm
    Permalink

    This is great advice. I definitely need to find like blogs and try to figure out what their strategy is and copy that.

    Reply
  • October 9, 2016 at 3:08 pm
    Permalink

    I am always trying to find ways to improve on facebook!! It is amazing how much they change what seems to work and doesn’t work.

    Reply
  • October 9, 2016 at 3:10 pm
    Permalink

    Facebook is frustrating and I feel like I don’t really have the time to put into it like i’d like. This is some really great advice.

    Reply
  • October 10, 2016 at 12:51 pm
    Permalink

    I haven’t tried this strategy yet actually, but I can see how it would be really helpful! I Will need to give this one a try.

    Reply
    • October 13, 2016 at 10:14 am
      Permalink

      Thx, Krystal – that is fun to hear –

      Reply
  • October 10, 2016 at 7:33 pm
    Permalink

    Great advice!!! I study my competitors all the time!!!! It’s the best way to find out what people are really into

    Reply
  • October 12, 2016 at 10:52 am
    Permalink

    Facebook is not my favorite social media channel.. Its still generating traffic

    Reply
    • October 13, 2016 at 10:13 am
      Permalink

      Thx Rika for your note – would love to hear how you’re generating traffic 🙂

      Reply
  • October 13, 2016 at 5:06 am
    Permalink

    I am a relatively new blogger. So, I really need any advice I can get. I will definitely be checking our AgoraPulse and Barometer to imporve my FaceBook audience reach.

    Reply
    • October 13, 2016 at 10:13 am
      Permalink

      Thank you, Chrishelle, Congrats on your blogging and for taking the steps to learn more – 🙂

      Reply

Leave a Reply

Your email address will not be published. Required fields are marked *