How to Sell the Process, Not a Promise

sell-the-process

When you sell the process, your goal is to be creating and promoting a consistent flow of great content that is focused on the experience that your readers will have.

But how do you do that?

Once you ‘get’ how earning trust and building your credibility through content marketing works, you’ll…

  • Be listening more to your reader’s wants and needs.
  • Discovering that their problems will be your number one goal so that you can supply the solutions they need and want from you.
  • Making sure that the content you create is something your readers can believe in and that offers guidance in a way that show you do understand their needs and can offer help.

This type of information will build trust in you as a solution provider and help you become the leader for more loyal readers and consistent revenue.

It all points to you being as attractive as you can to your readers and knowing how to target, write, and promote…

sell-the-process

Think about this:

When you’re researching information say for your blog post, what causes you to stop at someone’s site and take more time?

  • Is it the content and headlines?
  • Is it the graphics?
  • Is it their free offering?
  • Maybe all the above attracts you, since it might mean that they understand what you’re looking for.

You’ll begin to understand how to sell the process and not a promise when you us what I call…

Solution-based content for your audience.

No doubt about it.

When you put the emphasis on what your readers want and need from you, you’ll become a happier marketer and blogger.

The Bad News?

You need to know how to sell the process by producing and promoting your content that is consistently being put out there and is:

  • Insanely great content that’s on-strategy and
  • Is engaging and to the point of what your readers want.
  • Content that incites action.
  • Delivering with a consistent, ongoing creation system.
  • Valuable, not self-promotional.

Let’s take a step back a little and think about what you’re trying to get done and who you’re trying to inspire action in.

Content is the lifeblood of your blog…

So how do you go about creating and promoting a consistent flow of great content.

When you’re able to clearly point out and call attention to the know-how and benefits you offer, then present it to help your readers solve their problems, you’ll start to earn their attention.

The formula for how to sell the process:

Quality + Consistency + Promotion = Good Content Marketing

Why do you want to know how manage your content by knowing your readers?

That’s when you’ll have more quality ‘stuff’ to write about. Helping you be more consistent in writing and promotion.

So sell the process is all about your readers and being focused on the experience they want and will have from what your content offers.
Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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12 thoughts on “How to Sell the Process, Not a Promise

  • February 3, 2016 at 9:52 am
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    Excellent post! There’s a couple of things I’ve really been trying to focus on this year, and that’s narrowing down the topics I post about to the ones I have the most passion and knowledge about. I’ve also been doing more research into where my traffic is coming from, as well as what search words are being used that landed them on my site. It’s a great way to see what people are looking for from you!

    Reply
    • February 6, 2016 at 10:49 am
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      Sounds like you have set a great plan into action, Amy – and your own passion will be a shining light for the right people – great work on figuring out a process!

      Reply
  • February 3, 2016 at 1:12 pm
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    I totally agree — your readers are most likely to end up being customers or clients, so knowing what they want/need and are looking for is essential. On my blog, I’ve found that really narrowing down my focus and posting content that appeals to my loyal base of readers is what works really well.

    Reply
    • February 6, 2016 at 10:47 am
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      That is excellent to hear, Megan – thank you – Most people have a difficult time with this concept, because it is hard for us to make that choice for fear of losing a larger audience.

      Reply
  • February 3, 2016 at 1:32 pm
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    Content is very incredibly important with whatever message you are trying to get across. If it isn’t substantial and something people actually want to know about, you will most definitely NOT be successful. I just started writing some opinion pieces for the first time on my blog and thankfully they have been very well received. I was so nervous!

    Reply
  • February 4, 2016 at 10:43 am
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    I have always said that content is extremely important. Today, people are presented with so much information, and they quickly choose what they will spend their time reading and what they will ignore. If you offer great information you stand a good chance that they will stop and read it. If you offer useless information they will most likely bounce to the next site.

    Reply
  • February 4, 2016 at 12:02 pm
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    I have to say that I don’t focus on content as much as I should. It’s something extremely important but I always find myself worrying that the content I create won’t bring people or it will bring people I can’t handle. I don’t know if that makes sense.

    Reply
    • February 6, 2016 at 10:43 am
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      Hi Nikida, I think what it might be is – Do you feel you may not know your audience, and might disappoint them, or bring in the wrong people?

      Reply
  • February 4, 2016 at 2:12 pm
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    These are great tips and great reads.

    If you really are into building audience and readership, you really need to take care of their needs and wants, specially when delivering contents.

    Reply
  • February 4, 2016 at 2:38 pm
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    I recently offered my readers a poll on Facebook which I found to be very helpful for how I proceed with my blog. Thank you the tips!

    Reply
  • February 5, 2016 at 10:42 am
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    This is an awesome and very helpful post Donna! I do agree with asking the pertinent questions that you mentioned…what attracts you to a bloggers website. In my case the first impression is the graphics and layout. I am drawn to anything that looks like the blogger put a lot of effort into making the aesthetics look good. The next one is their unique voice and good writing 🙂

    Reply
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