How to Drive Value with Your Social Media Marketing Funnel

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A must have for bloggers!

A strategic “Social Media Marketing Funnel” framework.

But what is this social media marketing funnel to begin with?

Let’s begin with…

Inbound marketing.

  • Which is exceptional content that is so tasty to your audience that you’ll pull them to you like a bee to honey!
  • Attracting and nurturing your site’s visitors on all of your social media platforms.
  • Not intruding on them with spam.

Pulling your ideal audience in with your attraction magnet:

Do you have an optin box for building your subscriber email list?

  • Your email list is the energy of your blog as you’ll be able to directly share your information that is of value to your audience.
  • This is your “Magnetic Free (optin) Offer” in exchange for their name and email address.

Imagine now what that could mean for your blog…

  • Think of your content as inbound marketing and your promotion process as a funnel.

You can have your site visitors’ come in at the top of the funnel (email subscribers) and continue through as happy customers going out the bottom.

Learn more at >>> What Results Do You Want From Your Blog and Social Media?  

But there’s more…

As an inbound marketer there are three types of tactics you use:

  • Get Found Tactics – like blogging, SEO, and social media targeting your ideal readers to your blog.
  • Converting Tactics – like lead magnets, optin boxes, and landing pages. Which convert your ideal readers onto your email list.
  • Nurturing Tactics – As you build a list of your ideal audience who, you’ll continue to nurture these relationships through social media and email promotion. Guiding them to be ready to ask you for more, and make purchases as you use your…

Social media marketing funnels are for the purposes of boosting your email marketing and sales processes.

The aim of a social media marketing funnel is to get more of the right people in the top and out the bottom of that funnel. With a repeat system to continue helping your ideal audience.

Feeding your social media marketing funnel through content marketing involves consistent care in order to keep your list growing.
  • [tweetthis]How to Drive Value with Your Social Media Marketing Funnel[/tweetthis]

Remember…

This is your blog nurturing readers through your social media marketing funnel until they are ready to go the next step with you. Which is to: Buy what you’re offering.

But here’s the best news …

What do you think would happen if you made your social media efforts align around every promotional activity to reach one end goal?

It would look something like this:

  1. Bringing more visitors to your site.
  2. Showing them the value you offer
  3. Generating more leads that help you stay in touch with your valued readers
  4. Setting up your email relationship marketing system.

The end goal in this case…

Email relationship marketing to feed your social media marketing funnel consistently.

Keep in mind…

  • Your emails and generating those qualified leads consistently, is the start of your social media marketing funnel.

Each flowing step has a clear link to the next action your audience needs to take to keep moving through your funnel.

The overall flow from start to finish is a system that you design and put into place.

– Each piece of your system will support moving your lead (your ideal reader or prospect) through to the purchase (or donation, membership, etc.) you’re offering.

Do you have a social media marketing funnel in place?

Now ask yourself…

“How am I using social media to drive traffic?

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Because …

Building your email list With Social Media, blogging, and building your list of contacts is needed if you want a more interactive community! Join in the conversation [tweetthis]F.ree call–Become a Better List Builder askcoachdonna.com/listbuilder[/tweetthis]

What others are saying…

 “Great post and great tip! I am always trying to find new ways to make my blog a great success, these tips can help!” Jeanette recently posted..Frozen Strawberry & Banana Smoothie Pop Recipe

 “This is a great blog post. I’m definitely learning so much from all of your posts that you do for us readers!”
Nancy (@spiffykerms) recently posted..A Day With Dad

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Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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