How to Extend Your Facebook Page Reach

facebook-page-reachLet’s talk about your Facebook Page reach, and my favorite which is, organic reach a.k.a ‘free’ News Feed content for your fans.

But first, let’s go over a couple of quick definitions of some terms:

Facebook post reach is:

Reaching people within their own News Feeds, on your Page, and what is shared by friends.

Organic Reach is:

The number of unique users (Fans or non-Fans) who saw your Page post in their News Feeds

Growing your Facebook Page reach.

The difference between Reach and Impressions are: 

‘…the number of times a post from your Page is displayed.

For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.

Reach is the number of people who received impressions of a Page post.”

But that’s just part of the story…

Let’s be clear, when you have a community it’s because of shared interests.

Your challenge then, is in creating content for your community that will be relevant to your fans. Reminding fans in a way that highlights value but doesn’t bombard them with the same messaging over and over again.

Now you need to:

Have a plan to increase your Facebook Page reach with your community.

In my experience…

It’s about telling your story in your own unique voice

The way you tell your story means that you:

  • Share photos and videos and ask questions to start building those relationships.
  • Offer a rich experience bringing your (business) story to life with rich content that gives your message life and engages your audience.

It’s also about amplifying your impact.

Which means expanding your story when your fans hit the ‘Like Page’ button, and “Like, Comment, Share” your posts.

When people ‘Like’ your Page, their friends see this action in their News Feed and can also connect to your Page. They can also like, comment, and share your posts.

You’ll measure and optimize  

The Admin Panel on your Facebook Page makes it easy for you to manage and optimize your Page. Read more at: Facebook Insights: Reach

You can learn what posts did well and analyze why.

As an example: A post doing well could mean that you had lots of images showing your newly baked cupcakes looking so inviting and real. Causing lots of engagement – translates to Facebook Page reach optimized!

facebook-page-reachYour Facebook Insights gives you a lot of information you want and need about your fans and your posts.

You already have great content you share on Facebook, right?

  • Now your content promotion needs to be designed to increase reach, engagement, and brand visibility.
Remember your goal is extending your Facebook Page reach.

Start attracting an audience who is actually interested in what you have to offer!

If You’re Ready to grow your Facebook Page reach – Reserve Your Spot Below

Get-It-Done Facebook Challenge
Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Blog marketing for personal, professional, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Consultant, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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24 thoughts on “How to Extend Your Facebook Page Reach

  • November 5, 2016 at 6:29 pm
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    Facebook makes my head spin. Honestly, I have thought of shutting it down…BUT as a blogger I feel like it’s a necessary evil. This is some interesting information – especially the infographic! 100,000 individual weights. It does make me miss the good ol’ “chronological order” days. 😉

    Reply
    • November 7, 2016 at 6:47 am
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      I know, Heather! I can so agree with your points – I’ve gone back and forth – then people started reaching out for me to help them with Facebook – and I’ve been digging deeper in for my own clients

      Reply
  • November 6, 2016 at 12:14 pm
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    I love this advice!! It can be so hard to figure out what is and isn’t working when it comes to facebook marketing for things lately.

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    • November 7, 2016 at 6:44 am
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      Thank you, Bill – and Facebook does keep changing thing up, too!

      Reply
  • November 6, 2016 at 1:00 pm
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    These are great tips to increase one’s Facebook page reach. Facebook is such a big player in the social media industry. It’s so important to make sure one’s impact there is as high as possible.

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  • November 6, 2016 at 4:40 pm
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    Thanks for the help. I feel like my Facebook page tends to be a big void where I have semi engaged readers. I need a plan to help get more engagement.

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    • November 7, 2016 at 6:43 am
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      Thank you Heather – I hope to hear more about how you put your plan together! I am always interested 🙂

      Reply
  • November 6, 2016 at 5:02 pm
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    Facebook is so difficult when it comes to marketing, I usually boost posts while also being active. It’s difficult to figure out the balance dn ways with that social media platform but your tips have helped!

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    • November 12, 2016 at 7:57 am
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      Thank you, Brandy – you might also enjoy reading my other recent Facebook blog posts

      Reply
  • November 6, 2016 at 5:21 pm
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    thank you for this great info. I am still learning about this FB page and I’ll take any insight I can to make it better. I’ll have to try the 10 day challenge : )

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    • November 12, 2016 at 7:55 am
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      Thank you, Eloise – FB is a continuous learning curve and I hope we see you in our Private FB Challenge Group too!

      Reply
  • November 6, 2016 at 8:24 pm
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    This is really great post. Facebook is something I need to utilize more and get more engaged with my readers.

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    • November 7, 2016 at 6:43 am
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      So glad to hear that, Bonnie – and yes it is just like networking in an offline group – walking up and visiting with others we just met – but we’re doing it online

      Reply
  • November 7, 2016 at 1:28 am
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    Such an informative post! Thank you for this guidelines! 🙂 In some time it may help me.

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    • November 7, 2016 at 6:42 am
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      Thank you, Victoria! I look forward to hearing what you’ve implemented

      Reply
  • November 7, 2016 at 5:03 am
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    Thank you so much for sharing. This is something many blog and businesses can use. As well struggle with our Facebook reach.

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    • November 7, 2016 at 6:41 am
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      Thank you, Angela – It is constant work through our systems and learning about our audience’s attractions

      Reply
  • November 7, 2016 at 7:21 am
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    I am in charge of our facebook page at work and this was all very helpful! I try to get interactions, and sometimes it goes well and other times it completely flops!

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    • November 12, 2016 at 7:50 am
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      Thank you for your note, Kara – and please do read some of my other Facebook posts for more ideas 🙂

      Reply
  • November 7, 2016 at 8:01 am
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    Facebook is such a fickle website! This is a great post about the difference between reach and engagement. Thanks!

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  • November 7, 2016 at 1:56 pm
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    This is all so great to know! I’m always trying to improve my facebook page’s reach but it can be such a struggle!

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    • November 12, 2016 at 7:43 am
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      Thank you Madi – and I am always working on it myself

      Reply
  • November 7, 2016 at 8:02 pm
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    Thanks for this information! I’ve never really understood all of this until now!

    Reply
    • November 12, 2016 at 7:39 am
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      Great to hear that it was helpful for you, Ari

      Reply

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