Let’s talk about your Facebook Page reach, and my favorite which is, organic reach a.k.a ‘free’ News Feed content for your fans.
But first, let’s go over a couple of quick definitions of some terms:
Facebook post reach is:
Reaching people within their own News Feeds, on your Page, and what is shared by friends.
Organic Reach is:
The number of unique users (Fans or non-Fans) who saw your Page post in their News Feeds
Growing your Facebook Page reach.
The difference between Reach and Impressions are:
‘…the number of times a post from your Page is displayed.
For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.
Reach is the number of people who received impressions of a Page post.”
But that’s just part of the story…
Let’s be clear, when you have a community it’s because of shared interests.
Your challenge then, is in creating content for your community that will be relevant to your fans. Reminding fans in a way that highlights value but doesn’t bombard them with the same messaging over and over again.
Now you need to:
Have a plan to increase your Facebook Page reach with your community.
In my experience…
It’s about telling your story in your own unique voice
The way you tell your story means that you:
- Share photos and videos and ask questions to start building those relationships.
- Offer a rich experience bringing your (business) story to life with rich content that gives your message life and engages your audience.
It’s also about amplifying your impact.
Which means expanding your story when your fans hit the ‘Like Page’ button, and “Like, Comment, Share” your posts.
When people ‘Like’ your Page, their friends see this action in their News Feed and can also connect to your Page. They can also like, comment, and share your posts.
You’ll measure and optimize
The Admin Panel on your Facebook Page makes it easy for you to manage and optimize your Page. Read more at: Facebook Insights: Reach
You can learn what posts did well and analyze why.
As an example: A post doing well could mean that you had lots of images showing your newly baked cupcakes looking so inviting and real. Causing lots of engagement – translates to Facebook Page reach optimized!
You already have great content you share on Facebook, right?
- Now your content promotion needs to be designed to increase reach, engagement, and brand visibility.
Remember your goal is extending your Facebook Page reach.
Start attracting an audience who is actually interested in what you have to offer!
If You’re Ready to grow your Facebook Page reach – Reserve Your Spot Below
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Consultant, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Latest posts by Donna Ward (see all)
- How to Use Content Marketing to Influence Engagement - March 20, 2017
- 3 Insider Ways to Boost Your List Using JV Giveaway Events - March 3, 2017
- How to Understand the Importance of a Social Media Marketing Funnel - February 28, 2017