Engagement in Email Marketing

engagement-in-email-marketingWe’ve all heard it, right? Engage your audience, online and offline.

But, what is engagement in email marketing?

The big question I’ve heard is, does your audience really want to engage with your brand the same way they would a friend. That is being social and sharing experiences. This is why you really need to understand more about your targeted audience.

There are the analytics of engagement in email marketing…

  • Open rate – doesn’t mean they are reading and engaging with your brand.
  • Click rate – a more reliable metric.
  • Conversion rate – is thought to be the ultimate objective for your business.

I like to think of engagement in email marketing as more than that.

==> Wooing your clients is building a relationship over time. Helping them get to know more about your business.

Wouldn’t it be just so much fun to be able to tweak your engagement in email marketing to bring about much better results?

You want subscribers to read your emails. Yes?

Golden Ticket Tips: The best way to get someone to do something that you really want them to do, in this case open, read and take action on your emails sent out is…

  • Give them a reason – Your subject line needs to tell its own story – ‘Customer challenged…attract more customers, more quickly’ – In other words entice with what they want to hear more about, don’t be uninteresting. (Keeping the character count to around 50.)
  • Over deliver – giving tons of great info that your audience will find a want/need for.
  • Make it worth their while to spend time reading your emails and then spend money, knowing that they’ll be getting so much more in return.
  • Experiment the best days and times that your subscribers open their emails. And, use that day/time consistently.
  • Include an explanation as to why they are receiving their first few emails from you – ‘Thank you for ordering your…’ – ‘Congratulations, you are in for…’

See your follow up is mainly engagement in email marketing by building a better relationship with your prospects, giving them free content and increasing their trust and loyalty in knowing that opening up your emails will be well worth it for them.

We always know that building relationships means not taking advantage and overdoing it. And…

Engagement in email marketing is one of the most powerful relationship marketing tools you’ll use.

  • You build and maintain a bond with your subscribers.

Get it right and your whole business can change for the better and best.

It takes time and experience.

Want to learn more about how to Build Your Email List and Your Business? <== Click on the words. And, ask me how I added over 1000 new subscribers to my list in just 4 months…

…More ways to grow your business…and generate those quality leads… 

Then join other online small businesses at our monthly no-cost Open Forum live Q&A call at==> Tired of working too hard to build your email list?

“Donna! You’re so good at giving nice clear instructions on what to do next. Always lots of bonus info too! Thanks. I’m looking forward to the next one and trying to push myself to follow through.” Kathleen Swiderski

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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15 thoughts on “Engagement in Email Marketing

  • October 12, 2014 at 7:50 am
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    I loved this article! Great information. I just recently started a newsletter for my store and you have some great tips here. Thanks!

    Reply
    • October 13, 2014 at 11:07 am
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      Thanks, Kathie – It takes some time to get the feel of what you really want to write about for your audience – I look forward to hearing more from you

      Reply
  • October 12, 2014 at 8:47 am
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    Great point about looking at the time of day for open rates. I understand the the day of your email makes a difference. I don’t think I’ve focused on time of day. Thank you!

    Reply
    • October 13, 2014 at 11:06 am
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      Thank you Lynn, It all adds up – especially when we want to be on top of their minds 🙂

      Reply
  • October 12, 2014 at 12:17 pm
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    I love connecting with my subscribers (aka: friends).

    My problem is that I don’t do it consistently. I always think I am interrupting them.

    Reply
    • October 13, 2014 at 11:06 am
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      Thanks, Bonnie, for pointing that out ‘interrupting them’ – but, if you don’t let them know about your great info, they’ll forget you and check out someone new! Just like dating 🙂

      Reply
  • October 12, 2014 at 4:36 pm
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    Great post Donna – email marketing is so important and you gotta deliver the value. I know when I have created value with my customers is when they email me back thanking me 🙂

    Dr. Lisa

    Reply
    • October 13, 2014 at 11:04 am
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      Yes, Dr. Lisa – isn’t that just so fun when we get a personal note from our email community! Thank you for stopping by 🙂

      Reply
    • October 13, 2014 at 11:04 am
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      Thank you smart lady! So glad to see you here 🙂

      Reply
  • October 13, 2014 at 9:44 am
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    Thanks Donna

    I love the golden tips section, they were truly golden tips. Experimenting on when emails are best open is a great tip. Some may open in the morning, maybe at lunch, or after everyone has gone to bed.

    Reply
    • October 13, 2014 at 11:02 am
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      Thank you, Mike – so glad you enjoyed! And, some just are in completely different time zones than we are, right? So we watch the opening rates and whens 🙂

      Reply
  • October 13, 2014 at 11:55 am
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    My favorite part of business is my readers, or list as we call it. The closer I get to each one of them personally, the more my business benefits from it, and my readers benefit greatly too! Great tips and enjoyed the read!

    Reply
    • October 14, 2014 at 3:05 pm
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      And, you mention a great point, Jaye – getting closer to understanding and knowing our readers is what helps us know the keywords more quickly and what they want to hear from us as we write for them.

      Reply
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