Bounce Rate, what is that? Have you ever wondered what the big deal is about your site’s bounce rate, or analyzing your web traffic statistics? Probably really never thought much about it, right?
There are great benefits involved when you know the bounce rate for your site.
- The saying goes ‘High Bounce rate? Low conversion.’
As an example: For bounce rates over 65%, you’ll want to review each page and…
• Analyze and test how content, keywords or placement could improve rate to at least 50% bounce rate, as a rule.
But, what does a bounce rate mean?
As defined by Google Analytics: The percentage of single-page visits (i.e. visits in which the person left your site from the entrance page). Bounce rate is a measure of visit quality and a high Bounce Rate generally indicates that the site entrance (landing) pages aren’t relevant to your visitors.
==>There is an argument as to whether Google takes your Bounce Rate into account as many of the factors when determining how to rank your site. But, YOU want people to stay around your site, and that means that you need to improve your Bounce Rate.
Some steps to improve your site, and keep your visitor’s interest and conversion higher:
1. Provide relevant information to your targeted audience. That’s an easy one. A reader who feels you understand them and have gone through the process is already pre sold.
2. Have your external links open in a new window.
3. Make sure your pages load quickly.
4. I know that I’m an impatient reader. I skim. And, I’ve read that nowadays most people do the same.
==> I insert convenient headers, dividers, colors changes, quotes, and bullet points into my blog posts. And, I teach my own clients to do the same. If it stands out, I know, I’ll notice it more quickly. How about you?
5. The right titles keep users clicking on and on, reading post after post, and coming back for more. Google your title, or partial title, and see how many people are searching for that.
When I started my blog years ago, I didn’t pay any attention to analytics. Sounded boring to me. But, once I learned more, it became a fun challenge. I hope you’ll look at it that way for yourself…
- Go check out how you can get started with the Google analytics tool. This helps me improve in areas that will keep my visitors longer and bring more new visitors in. That’s what we all want.
In short: By knowing this information, you may help your business site get more sales conversions.
Nothing personal here, but…What is your site’s bounce rate?
Let me know your plans on getting this lower. As a Business Mentor and Internet Marketing Coach, that’s one of the ways I help you get more new clients.
You can take learn the strategies and how to pull more new visitors to optin as you gain more visibility for your business presence and growth… Get started and keep going strong.
- The foundation of your business are your leads, your database…”Build Your Business, Build Your List” is my saying. Ask me how I added over 1000 new subscribers to my list in just 4 months…
…More ways to building your online business…and generating those quality leads…
Then join other small businesses at our Weekly no-cost Open Forum live Q&A call at==> Tired of working too hard to build your list?
“Donna, this is perfect. Idea sharing, collaborative, refreshing, and accountability in a group for progress. Thanks for taking us (Inner Circle Group) on a better path. I know that I am getting more client traction because of working with you! Before your coaching, my client action was not much, now I am finally seeing a lot more client actions and revenues. My revenue has actually doubled each year while working with you!” Bob Forshay
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
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Hi Donna,
From time to time, I check my bounce rate. It’s actually pretty good according to Alexa and it’s exactly 35%. I know that having a good bounce rate is important. Thanks for the reminder!
Nate Leung recently posted..5 Tips on How an Entreprenuer Can Create a Vision for Future
Super cool, Nate and thanks again for stopping by – yep Alexis is another good place to check up on our blogs status.
Hi Donna!
Oh my gosh! I never thought about this. Argh! More to do! I pray mine is not too high because I do not have time to look at it right now. Perhaps something to look at in 2014. Thank you 🙂
Wendy
PS. I like the look of your blog!
Wemdy G Young recently posted..Day 10 – Saying YES to BUILDING CONFIDENCE
Thank you! Wendy – Put it on your calendar – it only takes a few minutes to set it up and then take a look on a regular basis – 🙂
So nice of you to say that you like the look of my blog, I appreciate that!
Hello Donna,
I have been reviewing these statistics regularly on my blog and it is important to take note of this. If you are seeing a high bounce rate then you need to change the look, feel and even perhaps the content offering of your blog. Thanks a lot for the reminder 🙂
Jason Power recently posted..Some New Facebook Advertising Changes
Thanks, again, Jason for your comment and support!