Creating Blogs That Drive Clients to You

bees attracted to honeyDo you have marketing strategies for your blog to drive clients to you?

Great!

I’ll bet, if you’re like me, you always like talking and learning a bit more about how your blog can drive clients to you, or just targeted traffic to your site.

Because, what’s the point of building your blog if very few people actually find it and consider asking you questions about your posts, or want more information from you?

The problem is not with constructing and putting up your blog for the world to see.

  • Though some blogs are better designed than others.

The problem starts once your blog is up and running.

★ That big problem? It’s getting that blog to drive clients to you, or just plain old and new, fabulous, traffic.

Because whether you’re new to blogging or a more experienced content specialist, I’m hoping that this post gives you just a few practical steps to creating a blog that will drive clients and traffic – so that you not only increase traffic to your site, but you increase the quality of that traffic.

Let’s say you’ve created your blog to drive clients and traffic. Now…

#1 You’ll produce enormous valuable content.

Which means that you’ll research other like sites and your target audience.

  • Find and use keywords, and keyword phrases, that you expect your site visitors to use to find you through a keyword search in Google, or other search engines.
  • You’ll be checking out what sites similar to yours use as their keywords.
  • And, of course, continue to read and listen to comments and what others may be saying about your topic.

★ What if you wrote a post in the form of a short survey so that you can better understand your site’s visitors?

It’s a lot to think about.  

What else you might do to drive clients to you, pulling in more traffic, you’ll also get more ideas about producing valuable content just for your audience.

#2 Leverage and promote your posts to expand your effects and influence in the hopes to drive clients to you and traffic to your blog.

Leverage your keywords and keyword phrases in the following places:

  • In your blog post title
  • The first sentence
  • Always insert your keywords in the ‘Alt Text’ field of your post’s images
  • Include in your Tags
  • Always bold
  • Using in a sentence as an H1, H2, H3

Where do you think your clients and targeted audience hangs out? So leverage your contacts in:

  • Social Media
  • Facebook and Twitter Groups
  • Forums and groups on LinkedIn

Because you need to know how to:

  • Benefit from your Social Media sites.
  • Deliver – and measure – results.
  • Drive clients to you and traffic in the short and long-term.

#3 Use tools to build and maintain your successful blog that drives clients to you and will benefit you and your audience.

google analyticsIf you haven’t already, now is the time to install this very useful tool –  Google Analytics – so you can gain a better understanding of how your visitors find, navigate, and use your site.

The tools you need to promote your blog aren’t rocket science.

  • You’ll be growing your own blog audience and traffic, and then applying those tools to your own systems.

Using tools that improve, and boost, your strategic thinking about how you promote your blog.

But, it is a skill and type of science even so – as you’ll:

  • Use proven tactics.
  • And reproducible results.
  • Developing unique and high-quality content to pull at Google’s interest regularly and consistently.

Building the foundation and connecting the tools you need to generate quality traffic and leads.

These are pieces of your strategy in your overall promotion a blog that drive clients, and traffic to you.

You’ll always Need to Boost Your Content  (<<< Read more by clicking the words)

As you continually grow in understanding how to build a powerful content strategy and the tactics to make it work to drive clients to you, which equals visitors to your blog.

And do let me know what you thought of this post in the comments below!

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What others are saying…

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Blog marketing for personal, professional, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Consultant, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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75 thoughts on “Creating Blogs That Drive Clients to You

    • March 23, 2015 at 6:01 pm
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      Thanks so much, Tammy – and glad you found me and commented! 🙂

      Reply
  • March 23, 2015 at 5:16 pm
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    Great post!

    You broke down SEO so easily so you can get noticed by the major search engines

    Dr. Lisa

    Reply
    • March 23, 2015 at 6:02 pm
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      Wow! Thank you, Lisa! I so appreciate that! 🙂 And, always glad to have you here!

      Reply
  • March 23, 2015 at 5:44 pm
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    Awesome blogging tips! I always feel so refreshed, and excited about blogging after reading your posts Donna. Thanks for all the encouragement!

    Reply
    • March 23, 2015 at 5:54 pm
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      Thank you so much, Bethany – and I am so glad you are here to comment! I appreciate your thoughts! 🙂

      Reply
  • March 23, 2015 at 7:19 pm
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    Excellent tips, as always! I know I haven’t taken the time to really work on my blogs as I should – to consider them a business endeavor instead of just a form of creative writing if/when I have the time!

    Reply
    • March 25, 2015 at 6:01 am
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      Great points for all of us to think about – and time seems to be always an issue for me and my own clients – thank you K. Lee for your comment!

      Reply
  • March 23, 2015 at 9:00 pm
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    These are some nice tips. I’ll try to implement in future. Thanks for the post 🙂

    Reply
    • March 25, 2015 at 6:00 am
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      Thank you Anmol! It’s just great to see you here!

      Reply
  • March 23, 2015 at 9:29 pm
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    Hi Donna,

    Knowing how to drive “targeted traffic” to your blog is great, but if you don’t know how to get them to engage with you once they show up – the traffic is worthless.

    It doesn’t matter if you’re getting 1,000 visits a day. If you’re not converting a percentage of those visitors (either to sign up to your list or buy your products), your efforts of driving traffic was time wasted.

    I love hearing that bloggers are able to drive traffic to their blogs, but it hurts my heart to learn they aren’t making any sales or building their lists. So is that traffic doing them any good?

    So I ask, what should a blogger do once the visitor is at their site? How do they date this person long enough to get them to become a loyal patron? This is the kind of information that bloggers/entrepreneurs need to know.

    – Bonnie

    Reply
    • March 25, 2015 at 5:59 am
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      Well – Bonnie – I’ve written on this a bit and will now have to address your great points – thank you so much for your comment 🙂

      Reply
  • March 24, 2015 at 6:52 pm
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    You make it very simple. That’s the sign of a good teacher. Thanks for these great tips!

    Reply
    • March 25, 2015 at 5:58 am
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      Thank you, Monty – always so glad to have you here – I appreciate what you’ve said and am honored because of your own expertise 🙂

      Reply
  • March 25, 2015 at 5:20 am
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    I think I have some pretty awesome content, but for me, it’s getting new people to see that content.

    Reply
    • March 25, 2015 at 5:57 am
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      Thank you, Robin – I agree that getting new people to see that content is the constant search 🙂

      Reply
  • March 25, 2015 at 7:48 am
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    Those are some great tips. I really need to start using better keywords.

    Reply
    • March 25, 2015 at 9:53 am
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      Thank you Michelle – Always loving to hear both that you enjoyed and maybe will start checking out those keywords 🙂

      Reply
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  • March 25, 2015 at 8:53 am
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    Thanks for the insight — that pesky traffic, if we didn’t have to worry about that we’d all be rockstars right! 🙂

    Reply
    • March 25, 2015 at 9:51 am
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      Wouldn’t that be fun Alison – It seems there are always challenges like a race and getting ready for it daily – thank you so much for your comment 🙂

      Reply
  • March 25, 2015 at 11:38 am
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    I find that promoting really helps catch a client’s eye! These tips are wonderful, especially for starter bloggers!

    Reply
    • March 26, 2015 at 7:54 am
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      Awww…I love hearing that, Kristi – and thank you so much for taking the time to read and comment 🙂

      Reply
  • March 25, 2015 at 5:48 pm
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    I need to do better at leveraging keywords, thanks for the tips!

    Reply
    • March 26, 2015 at 7:54 am
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      You’re welcome, Julie – we all always need to do better, right?

      Reply
  • March 25, 2015 at 8:29 pm
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    I think you gave some really practical and solid advice here. Thank you for these tips all compiled like this.

    Reply
    • March 26, 2015 at 7:51 am
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      Thank you Liz – great to hear that 🙂

      Reply
  • March 30, 2015 at 8:05 am
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    This is just what I needed to see! I have a lot of business that is driven from my blog – but I am needing to show off my business more professionally! And am going to build my business website and am thrilled to launch it!

    Reply
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  • April 11, 2015 at 12:42 pm
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    Thanks for the wonderful blog tips! You have some really detailed tips.

    Reply
    • April 12, 2015 at 5:37 am
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      Thank you, Chasity – glad you thought so and happy to have your comment here! 🙂

      Reply
  • April 11, 2015 at 1:13 pm
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    I have some old content that keeps my blog floating when I am feeling like I just want a break.

    Reply
  • April 11, 2015 at 7:50 pm
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    It’s always a treat for me if I have new readers but finding them is quite tricky so thank you for this article.

    Reply
  • April 11, 2015 at 10:05 pm
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    I’m working on all of this, but I still have quite a ways to go. I will be doing the happy dance the day I get my first legitimate, mainstream client.

    Reply
  • April 12, 2015 at 8:11 am
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    I love to have new readers come over to my blog, so any information I read to help do so is welcome. Thank you for your insight!

    Reply
  • April 12, 2015 at 11:28 am
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    There really is so much to blogging, it’s quite overwhelming at times. I just blog for me and if people enjoy my journey, stories and pictures then I’m delighted.

    Reply
  • April 12, 2015 at 12:58 pm
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    These are really good suggestions on improving traffic. Maintaining a blog can be a completely overwhelming and exasperating routine if you let it. It’s the whole concept of working smarter, not harder!

    Reply
  • April 12, 2015 at 2:16 pm
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    I seriously love visiting your page! You always have the best advice and tips! Thanks so much for this! 🙂

    Reply
  • April 12, 2015 at 5:18 pm
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    This post is very informative for blogs. I find myself looking for more avenues to create new readers. Thanks for your advice.

    Reply
  • April 13, 2015 at 7:53 am
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    Another amazing post that gives me lots to think about! Thank you, I want to make the most of my blog but also make sure its valuable and useful to people otherwise what really is the pont? You’ve given me lots to ponder!

    Reply
  • April 13, 2015 at 8:21 am
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    Thank you for your blogging tips! You are absolutely right…that when you become a blogger, the marketing aspect of publicizing your posts now becomes part of the territory! And it even takes more time to do the publicity!

    Reply
    • April 13, 2015 at 2:10 pm
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      I definitely didn’t consider that when I began. It’s been quite the learning process.

      Reply
  • April 13, 2015 at 12:28 pm
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    These are all amazing tips! I started with stuff I knew I would want to read on a blog and it just grew from there. I think being true to yourself is the most crucial part to building blog content and then the rest falls into place from there.

    Reply
    • April 13, 2015 at 3:05 pm
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      Thank you, Tammilee – so glad you enjoyed these tips and you are so right – passion and what we like to do has to be up front – so glad you stopped by and commented 🙂

      Reply
  • April 13, 2015 at 1:32 pm
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    Yes, I really need a lot of help with SEO! Tips like these are important because keywords and taglines are really what gets people interested in an article. Great post, thanks!

    Reply
  • April 13, 2015 at 2:20 pm
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    Heading tags are so helpful to me, the reader, as I scroll through posts. I also love bright and large images!

    Reply
  • April 13, 2015 at 2:45 pm
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    Making a survey to see what your readers want is a really good idea. I haven’t thought about doing that!

    Reply
  • April 13, 2015 at 3:34 pm
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    This is such great information for bloggers. I am currently changing my blog so this is great timing for me.

    Reply
  • April 13, 2015 at 4:11 pm
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    These are great tips. I look forward to your how to engage people article as well.

    Reply
  • April 13, 2015 at 4:22 pm
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    These are fantastic blogging tips! I really need to work on driving traffic to my blog, I’ve been blogging for over 2 years but apparently I’m boring lol. I work hard but still don’t get the traffic I would like to. Thanks for the tips.

    Reply
  • April 13, 2015 at 4:59 pm
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    I love pushing my blog posts out onto Facebook, Twitter and especially on my Instagram feed. I find that if you don’t broadcast it on social media, no one will ever be able to find your blog. You’ve got some great tips here!

    Reply
  • April 13, 2015 at 5:02 pm
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    Google Analytics and I have a love/ hate relationship. I wish I understood it a lot more and I wish it was nicer to me.

    Reply
  • April 13, 2015 at 5:57 pm
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    When I figured out how to up my photography, I definitely started seeing options coming my way. I guess you have to find your niche and really make it shine. Then the right clients will hopefully come your way.

    Reply
  • April 13, 2015 at 5:59 pm
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    Those are amazing tips to drive clients. I love Google analytics. It has a wealth of information

    Reply
  • April 13, 2015 at 6:27 pm
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    Thank you for all the great tips! I think that even seasoned bloggers and business owners can always learn by checking out posts like this. I am always looking for new ways to bring in more readers. There are always new readers out there to reach, after all!

    Reply
    • April 13, 2015 at 7:49 pm
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      Thank you so much, Nikki – I appreciate your comment – 🙂

      Reply
  • April 13, 2015 at 7:53 pm
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    What an informative article! There’s more information here than I would have guessed from the title. After two years of blogging, I still find the article to be helpful. You have included so many great tips and reminders.

    Reply
    • April 13, 2015 at 7:55 pm
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      Thank you, Mindi – I’ll have to remember that about the title – so glad you commented 🙂

      Reply
  • April 13, 2015 at 8:37 pm
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    It’s so important to promote your posts. It is not always true that if you build it they will come…

    Reply
  • April 13, 2015 at 9:15 pm
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    I have no marketing strategy at all. I should promote my posts more though. I’ve been lacking in that department…

    Reply
  • April 14, 2015 at 5:00 am
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    Thank you for the tip about always including the keyword in the alt text of images. I am going to start doing that.

    Reply
  • April 14, 2015 at 9:55 am
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    Those are wonderful blogging tips. I always make sure to sprinkle the keywords within the text

    Reply
  • April 14, 2015 at 11:38 am
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    Such great tips! I recently started a new blog & you really do forget some of the fundamentals.

    Reply
  • April 14, 2015 at 6:56 pm
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    I think that I am going to pay a little more attention to analytics, like Google. It can really indicate our strongest and weakest points as a blogger.

    Reply
  • April 14, 2015 at 7:15 pm
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    Content creation is so important. I speak a lot about this at WordCamps a lot because I keep getting fired up about not seeing people utilize this potential money maker.

    Reply
  • April 14, 2015 at 7:26 pm
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    All these are great tips for wonderful blogging. I think Social Media plays a major role in targetting different clients across the world. And I do agree that boosting your contents is very much important as well.

    Reply
  • April 14, 2015 at 7:43 pm
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    I have been working really hard on driving people to my site. I am finding that they like certain topics better and I am focused on creating more of that content

    Reply
  • April 14, 2015 at 9:32 pm
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    These are all great tips. Getting people to read your blog and stick around for multiple posts is tough.

    Reply
    • April 16, 2015 at 8:00 pm
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      That’s the gist of it, right? Thank you so much Amanda for your great comment 🙂

      Reply
  • April 15, 2015 at 11:33 am
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    I always enjoy reading your posts Donna, I always learn something new when I come over. I have been blogging for almost 2 years now and I am still trying to get the hang of it.

    Reply

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