How to Extend Your Facebook Page Reach

facebook-page-reachLet’s talk about your Facebook Page reach and engagement.

But first, let’s go over a couple of quick definitions:

Facebook post reach is:

Reaching people within their own News Feeds, on your Page, and what is shared by friends. The more reach the more possibility of engagement.

You may also like reading more at: What’s the difference between impressions and reach?

facebook-page-reach

Engagement absolutely rules  – And content is always king.

facebook-page-reachBut behind the scenes…

We all know that, if no one engages with our content, what’s the point of creating it? 

Likes

How many times people Like your posts, points to how well your content resonates with people.

Comments

The number of comments is important, the tone of comments can provide insight to Facebook for how people feel about your content, products, or your brand.

Shares

The number of times people share your content measures how much your content is amplified by those who see it.

Growing your Facebook Page’s popularity.

Your ironclad Facebook goals are always…

• Capture the attention of possible prospects and customers

• Create a connection with your content

• Know and understand how many people see your posts – the analytics

Let’s be clear when you have a community it’s because of shared interests.

Your challenge then is in creating content for your community that will be relevant to your fans. Reminding fans in a way that highlights value but doesn’t bombard them with the same messaging over and over.

Now you need to:

Have a plan to increase your Facebook Page reach with your community. 

Boost their interaction to create more engagement.

Grow an active audience versus a passive audience. 

In my experience, this is the formula…

It’s about telling your story in your own unique voice building an awareness of your Facebook page

The way you tell your story means that you:

  • Share photos and videos and ask questions to start building those relationships.
  • Offer a rich experience bringing your (business) story to life with rich content that gives your message life and engages your audience.

It’s also about amplifying your impact.

Which means getting your story out there every time someone hits the ‘Like Page’ button, and “Like, Comment, Share” your posts.

When people ‘Like’ your Page, their friends see this action in their News Feed and can also connect to your Page. They can also like, comment, and share your posts.

You’ll measure and optimize  

The Admin Panel on your Facebook Page makes it easy for you to manage and optimize your Page. Read more at Facebook Insights: Reach

You can learn what posts did well and analyze why.

As an example: A post doing well could mean that you had lots of images showing your newly baked cupcakes looking so inviting and real. Causing lots of engagement – translates to Facebook Page reach optimized!

facebook-page-reachYour Facebook Insights gives you a lot of information you want and need about your fans and your posts.

You already have great content you share on Facebook, right?

  • Now your content promotion can be designed to increase reach, engagement, and brand visibility.
Remember your goal is extending your Facebook Page reach.

Start attracting an audience who is actually interested in what you have to offer!

Now that you know what to focus on in a few of the different Facebook metrics, start implementing so you can make better decisions, improve your Facebook page performance and gain that insider success.

If You’re ready to grow your Facebook Page reach – Don’t be helpless!

Get Involved and Claim Your Place in the Challenge Below

Get-It-Done Facebook Challenge

3 Insider Ways to Boost Your List Using JV Giveaway Events

Building your email list of subscribers with JV Giveaway events (Joint Venture Giveaway) is one of the fastest and least costly ways to give a boost your list quickly.

It takes some preparation…

#1 To get kick started, you just need a valuable ‘freebie’ gift to share and an autoresponder to capture subscriber’s information.

The gifts are downloadable freebies and are your lead magnets, like:

  • E-Books,
  • A list that may be: how to get healthy quickly, what’s needed on vacations, get back into college, straighten out your finances, organization checklist
  • Reports
  • Audios/Videos
  • This year I was able to offer my (Free) 10 Day Get-It-Done Facebook Challenge << Click and take a look

What are lead magnets?

A lead magnet is your free, and valuable, offer that you give in exchange for your audience’s email address and name. You have a lead magnet to help build your email list by converting visitors to your website/blog and social media sites into leads.

Always remember to…

Identify your ideal client that you want to attract with your lead magnet.

Because… Read more

How to Get More Engagement on Facebook Quickly

get more engagement on FacebookSimply stated:

You won’t be seen in your Facebook News Feed if you don’t get more engagement on Facebook.

Do you ever take a look, like, make a comment, maybe even share what others’ posts that you see in your News Feed?

Because…

That’s where all the action is on Facebook pages!

And remember, it’s a free news feed that can also include your news items when you make use of it!

  • It’s one of the greatest ways you can make the most of Facebook; by using the FREE tools available and get more engagement on Facebook!

Okay, so you post to your Facebook page, hoping you’ve hit upon something that works.

Think about this… Read more

What You Need To Know About Blogging and Engaging Your Facebook Page

engaging your Facebook pageWhat is the one thing you need to know about blogging and engaging your Facebook page?

Here it is…

Blogging gives you a consistent stream of fresh and valuable content to help you be more engaging on your Facebook page.

Blogs allow you to tell your story, break news, comment on breaking news, and overcome one of your biggest marketing challenges ⇒ sharing new content on social media.

Engaging your Facebook page can be your way to do Social Media marketing.

Facebook is perfect for building your target audience and creating brand awareness because it’s free advertising and promotion for your business.

Every day you can communicate how you can help your target audience!

Think about what that means. Read more

How to Use Competitors to Find Your Best Facebook Targeted Audience

Facebook Targeted Audience

One way to speed up building your Facebook targeted audience a bit…

Use like type businesses, your competitors, to find your best Facebook targeted audience.

Because building your Facebook business community can be, well, difficult.

Right?

Marketing on Facebook means you always need to find new ideas and great content to share. But more than that, your content must generate engagement to drive organic reach.

Your goal is to always to find out how to build a long-term, sustainable fan base.

Marketing on Facebook is about building your ideal audience, to drive traffic to your website and blog, grow your email lists, and convert sales. Read more

How to Be Consistent With a Winning Strategy

consistent-with-a-winning-strategy

Did you know that successful marketing has always been about knowing your audience and being consistent with a winning strategy?

Even Better:

The key to building your social media audience and differentiating yourself; is consistency.

Creating a consistent and engaging experience for your online brand is how you grow your reach and develop greater connections with your readers.  

But what do you need to do to accomplish this?

Check out these few tactics for building a stronger brand, leads, and sales by being consistent with a winning strategy.

In general, when you’re being consistent with a winning strategy it’s differentiating yourself. And, it means focusing all of your social media platforms on:

  • Being authentic and positive as you share the story of your brand.

That’s a process that brings about perceptions of trustworthiness and believability.

You’ll do well with a few objectives in mind:

Here’s the hush-hush secret:

Read more

How to Build a Strategy That Is Social By Design

social-by-design

Social by design builds trust and increases conversions which in the long run increases your revenue.

Can you unlock stronger relationships by understanding what drives people to your distinctive expertise and then helping new audiences easily learn more from you?

Think about that for a minute.

Social by design is a model used that only a handful of online marketing systems put in place and it can work for you.

Building social proof.

Read more