How to Use Content Marketing to Influence Engagement

content-marketing-to-influence engagementYou’ve heard it before…Content marketing to influence your ideal audience is the fuel to social media.

For that reason…

Marketers are always thinking about how to get their ideal clients to engage with their content online.

Does your audience know what you do and do you share what will interest them?

Content marketing to influence engagement is you having a conversation about the real outcomes they would like to see.

content-marketing-to-influence engagementAs it turns out…

When you have clarity about what you really sale and the changes in life or business that you offer, then you’ll be clearer in explaining what you have to offer.

  • Now you’ll hone your content to who is really your market.

The audience that you can make a difference with is why you use content marketing to influence engagement.

Then… Read more

Do You Know Just How to Attract Your Ideal Audience?

attrac ideal audienceKnowing just how to attract your ideal audience with your content marketing online and gaining trust through great information, is the solution to building your influence and visibility online.content-marketing-checkist

If you want success with content marketing stop ‘selling’ and start helping instead.

Think educate, not sell

­Attract your ideal audience with content marketing and be:  

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How to Be Consistent With a Winning Strategy

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Did you know that successful marketing has always been about knowing your audience and being consistent with a winning strategy?

Even Better:

The key to building your social media audience and differentiating yourself; is consistency.

Creating a consistent and engaging experience for your online brand is how you grow your reach and develop greater connections with your readers.  

But what do you need to do to accomplish this?

Check out these few tactics for building a stronger brand, leads, and sales by being consistent with a winning strategy.

In general, when you’re being consistent with a winning strategy it’s differentiating yourself. And, it means focusing all of your social media platforms on:

  • Being authentic and positive as you share the story of your brand.

That’s a process that brings about perceptions of trustworthiness and believability.

You’ll do well with a few objectives in mind:

Here’s the hush-hush secret:

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How to Add Value to Key Marketing Content and Offer Readers More

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Can you add value to key marketing content for your audience and attract them to your website naturally as you create more of what they want?

As a brand you always want to be moving more towards engagement. Offering education, fun, and general helpfulness to enrich the connection with your audience at every step of your marketing funnel.

As I’ve said before…

In “Sell the Process not a Promise“, your goal is to be creating and promoting a consistent flow of great content. Focused on the experience that your readers will have.

So my real question to you then is…

Have you created a vision, process, and actions for helping your readers’ experiences?

This is what content-driven marketing is and it’s what you do, or need to be doing.

If you want to get your own marketing checklist free then, click here to sign up!

add-value-to-key-marketing-content

How you can add value to key marketing content through strategies. 
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How to Have More Opportunities to Be Found By Your Audience

How to Have More Opportunities to Be Found By Your Audience

opportunities-to-be-found-your-audienceGive yourself more opportunities to be found by your audience!

I’m talking about promoting a consistent flow of great and attraction packed content.

I’ve noticed a lot of murky, confusing messages from online bloggers and businesses.

Think for a moment about what that means.

  • What if you were a marketer?

You’d need to inform and persuade others—through your messages as you went about creating and promoting a consistent flow of great content.

Now, that would create more opportunities to be found by your audience.

Generating opportunities to be found by your audience means writing effective, audience-focused messages.

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How to Reach a Larger Audience with Your Key Messages

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Get a strategy for communicating to your audience with key messages.

Think about this….

As a business and marketer, you’re in a competition to stand out to a larger audience with your key messages to share your expertise.

But, your audience is surrounded by so much information every day.

Your response…

Become “the best answer” with your expertise using consistent and key messages  just for your audience.

Plan to cultivate a loyal community with your messages. Not just advertising messages. But a blend of promotional and native messages that communicate in a fun way about what you do so that your audience can become more involved with. 

Take a moment to answer a few enlightening questions below! 

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How to Reach Your Social Media Goals in 2016

how-to-reach-your-social-media-goalsLet’s talk about getting your key messages out into the world through your social media goals.

What if you focused on the right social networks for your business?

There are quite a few:

|Facebook | Twitter | Instagram | Pinterest| Google+ | LinkedIn | YouTube

But, just because…

One or more of these great social platforms may have billions of users, doesn’t mean it’s the best platform to attract your target audience.

One way to make sure you reach your social media goals in 2016 is by not being “everything to everybody, everywhere”.

  • Check out and do some research to put a stop to wasting time and money.

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