How to Understand the Importance of a Social Media Marketing Funnel

How to Understand the Importance of a Social Media Marketing Funnel

understand-social-media-marketing-funnel

I’ve put together a hypothetical ‘Case Study’ to help better understand social media and content marketing efforts using a social media marketing funnel done right.

Boombiz Corp (imaginary) is a company that sells boomboxes and they’ve discovered social media and content marketing and are beginning to understand the efforts and the steps involved in growing their online business.

Because, their first thought and main concern was the success of that business online and getting their business noticed, they wanted to build an online identity for their brand while marketing and promoting their business,

Powerful success lessons they’ve learned…

Read more

How to Sell the Process, Not a Promise

sell-the-process

When you sell the process, your goal is to be creating and promoting a consistent flow of great content that is focused on the experience that your readers will have.

But how do you do that?

Once you ‘get’ how earning trust and building your credibility through content marketing works, you’ll…

  • Be listening more to your reader’s wants and needs.
  • Discovering that their problems will be your number one goal so that you can supply the solutions they need and want from you.
  • Making sure that the content you create is something your readers can believe in and that offers guidance in a way that show you do understand their needs and can offer help.

This type of information will build trust in you as a solution provider and help you become the leader for more loyal readers and consistent revenue.

It all points to you being as attractive as you can to your readers and knowing how to target, write, and promote…

sell-the-process Read more

How to Have More Opportunities to Be Found By Your Audience

How to Have More Opportunities to Be Found By Your Audience

opportunities-to-be-found-your-audienceGive yourself more opportunities to be found by your audience!

I’m talking about promoting a consistent flow of great and attraction packed content.

I’ve noticed a lot of murky, confusing messages from online bloggers and businesses.

Think for a moment about what that means.

  • What if you were a marketer?

You’d need to inform and persuade others—through your messages as you went about creating and promoting a consistent flow of great content.

Now, that would create more opportunities to be found by your audience.

Generating opportunities to be found by your audience means writing effective, audience-focused messages.

Read more

How to Reach a Larger Audience with Your Key Messages

audience-key-messages

Get a strategy for communicating to your audience with key messages.

Think about this….

As a business and marketer, you’re in a competition to stand out to a larger audience with your key messages to share your expertise.

But, your audience is surrounded by so much information every day.

Your response…

Become “the best answer” with your expertise using consistent and key messages  just for your audience.

Plan to cultivate a loyal community with your messages. Not just advertising messages. But a blend of promotional and native messages that communicate in a fun way about what you do so that your audience can become more involved with. 

Take a moment to answer a few enlightening questions below! 

Read more

How to Basics of Social Media Strategies and Clear Goals in 2016

social-media-strategiesDo you have clear goals to help put together your own social media strategies for success?

Over the last few years, I’ve been developing my own approach to social media.

My social media strategies have been gone over a lot and have grown a bit more developed because of my clients and colleagues that I work with and for.

My own insights also have formed by countless perceptive and inspirational leaders in the industry and beyond.

Meanwhile…

You can learn more with this social media strategies class right now…

“Is Your Social Media Working for You?” social-media-strategies

Today, I’m Sharing these 3 Key Steps that I’ve Relied Upon Read more

The #1 Tantalizing Tip to Turn Your Social Media Efforts into Cash for 2016

social-media-effortsThe great news for your social media efforts in 2016:

You can and need to become an online connector to transform your passion and social media efforts into cash!

If you’re passionate about something…

You know there are others out there that feel the same…probably thousands or maybe even millions of others who are equally enthusiastic about the same thing.

You already know that social media can support your goals and help you get your work of passion out and seen even as it helps to boost your other marketing efforts.

  • You can create extraordinary connections with your audiences that help put your brand get in front of prospective clients any time of the year. Read more

How to Set Goals for Growing a Business Socially in 2016

for-growing-a-business-sociallyDid you set goals for growing a business socially when you first started blogging?

I didn’t. I know now that was silly of me!

I started out with flawed thinking.

I just wanted to learn how to blog and get found.

  • Didn’t have a clue how to get noticed, other than studying SEO!

However, in the last several years, I did learn that there is much more to it than that.

This great lesson allowed me to refocus and envision how I could make use of and what I wanted to be doing for growing a business socially with goals and strategies.

Think about this…

It’s the Stroke of Midnight.

Where were you last year when 2014 turned into 2015?

Is that where you wanted to be?

Have you ever made a New Year’s Resolution that you’ve kept? Maybe you kept a few of them.

Meanwhile…

I’ve been setting the same New Year’s resolution for growing a business socially for the past 2 years.

Read more