Can You Hook Your Blog Audience?

hook-your-blog-audienceYES You Can!

You can hook your blog audience with power words that are so juicy that in your first couple of sentences you’ve grabbed your reader’s attention.

The way to hook your blog audience is to be so incredibly interesting or mysterious, that they just have to keep reading more.

What makes your readers want to read more of your blog posts?

Well…I’ve read that:

‘You as the writer, are judged by the first few words you put out there for readers.’

Catching the reader’s attention and making them want to read more, is that infamous hook.

But that can seem a bit puzzling at times – the infamous hook.

Then, what is the way you hook your blog audience and make them want to read more?

Hmmm… Let’s think about who your readers are.

  • Got it?
    • Now write out 3 ways that you could hook your blog audience:

What is one emotional hook that will stand out? What words would spice up your post, your writing,  with excitement, mystery, a startling statistic, a rhetorical question?

Ok so, the key is to say something that your readers relate to and bring it up front to start with.

It’s the central concept or theme that you’ll be applying to your post, not only in your title and subtitle, but it’s the idea of the entire post.

So your specific words and phrases are the key. You’re not going to be using just neat-sounding words or crafting catchy phrases.

  • You already know that your audience is central to how you develop your hook.
    • You’ll start by connecting with a reader.
    • Give them a reason for their imaginations to reach much deeper into what you’re writing.

What could they do, learn, be that you don’t even have to explain.

  • Move through your idea as your attract them to read more.

Even as you’re helping them become a follower, wanting more of what you write about.

Moving right along…you might also want to read How to Be a Successful Blogger

  • Besides your title and your first couple of sentences, you’ll also want to hook your blog audience with your image connected to your post, through the design of the site, and the way you use promotion with irresistible ‘hooky’ lines.

Of course, this all depends on your ability to attract qualified readers to your blog.

  • That is getting your irresistible hook in front of the eyes and ears of your eager and hopeful crowd of fans so that they know about you and what you offer.

And do let me know what you thought of this post in the comments below!

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What others are saying…

“Thank you, Donna. I needed to read this today. Sometimes as a blogger we get caught up in things around us that we lose focus. Thanks for bringing back on task.” Mary Burris recently posted..Break Up Songs: Since U Been Gone

“This was a very valuable post, thank you for your insight on the blogging community. I think its very important to be a part of a blogging community for support, ideas and more. I’m in a lot of different social media groups for bloggers.”  im-a-mom-making-money-online

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Blog marketing for personal, professional, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Consultant, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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31 thoughts on “Can You Hook Your Blog Audience?

  • February 28, 2015 at 9:31 am
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    It takes a LOT to hook me, but a few very well sentences might just get me to read on. Great idea 🙂

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    • March 2, 2015 at 8:57 am
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      Thank you Robin – I appreciate that!

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  • February 28, 2015 at 10:29 am
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    This is great info for any blogger. I’m sending this to my friend who’s just starting out.

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    • February 28, 2015 at 5:30 pm
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      That’s always what I like to hear, Jennifer! Thank you so much and just happy you stopped by and commented 🙂

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  • February 28, 2015 at 11:14 am
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    I’ve never really though about how the first couple of lines can draw you in or push you away but it is very true. x

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  • February 28, 2015 at 12:12 pm
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    Yes, the hook! I use it in my own writing but sometimes forget it’s equally important in blogging. I had a great title and photo to open with but not sure I followed through with a short and engaging hook!
    Thanks!
    Amy

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  • February 28, 2015 at 6:13 pm
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    I agree about the importance of a hook. I hope I am doing the right things to hook them 🙂

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  • February 28, 2015 at 6:29 pm
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    This is great advice! It definitely takes practice to hook readers – and keep it authentic. Thanks for sharing this info!

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  • February 28, 2015 at 8:37 pm
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    I think as a writer/blogger you definitely need to be personable and transparent. It’s always easy to be drawn in when the blogger is personable and is kind. Great photos help too.

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  • February 28, 2015 at 8:50 pm
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    I love the idea of playing to their imaginations. It works on me when I’m skimming headlines, so it should work with my readers as well.

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    • March 2, 2015 at 8:59 am
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      Great point, Cherri – thank you so much for your comment 🙂

      Reply
  • February 28, 2015 at 9:48 pm
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    I’m still working on my hooks, I usually just go for the facts. This is a great technique that I need to put to use.

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  • March 1, 2015 at 2:56 am
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    I think this is a great post, you had me hooked, I am always looking for ways to engage me readers!

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  • March 1, 2015 at 3:06 am
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    As a novel writer, I understand the benefit of a hook. Your advice is so spot on. We need to engage our reader with a stimulating thought.

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    • March 2, 2015 at 9:00 am
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      Thank you, Francene! It’s just perfect hearing that from you 🙂

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  • March 1, 2015 at 6:12 am
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    Great article! I knew having a good title is important for drawing people in but I didn’t realize the first sentence was as well. This is definitely something I need to work on!

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  • March 1, 2015 at 7:24 am
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    I teach this, but I rarely go back and revise my own posts to verify that I have a solid hook. I’m going to take a look at my process for before I hit publish.

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  • March 1, 2015 at 12:32 pm
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    Grabbing our reader’s attention is a big thing when you are a blogger. I think the more we can imagine, and the more we know about our niche can really help to keep the ideas going. Speaking of, this was a great idea for a blog too! I’m always open to learning more!

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  • March 1, 2015 at 4:16 pm
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    This is good info for any blogger. I love this. Sometimes we forget the little things are really big things.

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  • March 1, 2015 at 4:58 pm
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    All it takes is 1 or 2 perfect sentences to hook me. This is a great post to share with other bloggers, very helpful information.

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  • March 1, 2015 at 5:42 pm
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    This is really great information for any blogger. I will be sure to share this with my sister.

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  • March 1, 2015 at 6:06 pm
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    I was taught in public speaking class to grab your audience’s attention within the first minute.

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  • March 1, 2015 at 7:44 pm
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    this is such great advice. I think that your personality should show in blog posts. some of the top bloggers are so good at it!

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  • March 2, 2015 at 2:26 pm
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    True, it helps to have a purpose for our readers and then sometimes to just go with the flow…

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  • March 2, 2015 at 2:29 pm
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    It is a combination of a lot of things that will make you successful. Great images can help with a hook. Ones that can be pinned, not something that looks like you took it from your cell phone. They need to look professional.

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  • March 2, 2015 at 3:24 pm
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    Great info for those just starting out in the blogging world. It’s hard to get your voice down, but once you do, you’re golden!

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  • March 3, 2015 at 1:42 pm
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    Such great information! You can always suck me in with a good intro 😉

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  • March 3, 2015 at 7:03 pm
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    I always find it hard to come up with attention grabbing titles. I actually get quite annoyed when I read a great title but the content has nothing or little to do with it or misleading.

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  • March 3, 2015 at 7:13 pm
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    This is an insightful post. I really appreciate it. I am having a hard time as a new blogger in “hooking” my readers. I am not really happy with my blogging. I think I need to slow my pace and be more picky about what I write about and review.

    Reply

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