What You Need To Know About Blogging and Engaging Your Facebook Page

engaging your Facebook pageWhat is the one thing you need to know about blogging and engaging your Facebook page?

Here it is…

Blogging gives you a consistent stream of fresh and valuable content to help you be more engaging on your Facebook page.

Blogs allow you to tell your story, break news, comment on breaking news, and overcome one of your biggest marketing challenges ⇒ sharing new content on social media.

Engaging your Facebook page can be your way to do Social Media marketing.

Facebook is perfect for building your target audience and creating brand awareness because it’s free advertising and promotion for your business.

Every day you can communicate how you can help your target audience!

Think about what that means.

  • You’re consistently creating customer value, because you’re listening to your audience and getting involved in their conversations.

And you don’t stop there…

When you understand how you’re solving a problem for your audience, you can more easily market to your their needs and wants.

  • Creating posts that address the lifestyle, obstacles, and dreams of your target audience and then sharing as you’ll be engaging on your Facebook page.

How will you answer their concerns, fears, and help make things better through your blogging and your Facebook page?

  1. You’ll  help your audience realize what your brand can do with certain issues/problems that you have solutions for.
  2. Your goal is to assist your audience with a better understanding of what you offer them.
  3. You want them to recognize how you can be the best to help them.

Which is also building trust as part of your marketing strategy. 

Let me ask you this…

Is your social media marketing plan to get noticed, build your community, drive traffic to your site, and generate leads for your marketing pipeline?

If so…

You’ll have to craft blog posts and Facebook messages, that make your audience feel as though someone was reading their mind.

That being a great point, you can:

Offer your audience the products, or services, that they’ve said to their friends, “Wouldn’t it be nice if…”

When you offer great content on your blog and share with your Facebook audience, you’ll fuel your audience’s interest to:

  • Like, comment, and share your blog posts, including your podcasts, videos, and other expert information that focuses on helping your audience solve their problems..

Your purpose is to show that you understand and can fix a pain point for your target audience and come up with the perfect blog post that:

  • Offers valuable information that your reader can apply immediately.
  • Gives how to tips that get results.
  • Offers a call to action to find out more.
  • Solves a problem your audience will actually pay you for.

You’ll be more ready to create a collection of information that fills the wants and needs of your audience as you share that information on your blog and Facebook page.

But is it easy to read the minds of your audience and get more successes for your blog promotions on Facebook?

Here’s something that WORKS …

  • Check out Amazon books that reflect your niche.
  • Then make a list of about 3-5 of the books that have at least 3 stars 
  • Read through the reviews to find out what the readers, your target niche, would have liked to learn more about.
  • Copy those questions and comments on a Word document
  • Now see if you can find the solutions to their questions and comments.

These answers will also give you great content ideas to blog about and what you need to know about engaging your Facebook page with information your audience wants to hear more about.

You already know that Facebook marketing takes time, effort, and passionate communicators to engage with and grow audiences.

Your successes in engaging your Facebook page will be influenced by how well you’ve learned to pay attention to how your community interacts, their beliefs, how you listen to them, interact, and share.

  • All helping you gain insight into what kinds of stories, posts, and engagement they’re looking for.

It’s about finding the mix of both quality and quantity that works in your blog and for your Facebook page and community.

I’d love to hear from you! What are some of the ways you use blogging to help with engaging your Facebook page targeted audience?

Get-It-Done Facebook Challenge

Donna Ward
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Donna Ward

Social Media Manager, Blog Consultant and Trainer at Ask Coach Donna
Social media training and promotion for entrepreneurs, professionals, and business bloggers.
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
Donna Ward
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23 thoughts on “What You Need To Know About Blogging and Engaging Your Facebook Page

  • October 15, 2016 at 1:58 pm
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    This is awesome information for any blogger. I think using facebook to engage back and fourth with your readers is an excellent idea. It makes your readers feel more personable with you and you do get to know what they like along with dislike. Thanks for sharing the information.

    Reply
  • October 16, 2016 at 11:08 am
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    I love these tips!!! I know it can be hard to stay on top of what your fans what to see and talk about on Facebook.

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  • October 16, 2016 at 3:46 pm
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    These are great tips. This is definitely something I can improve on. I’ve been blogging since before facebook, so I find myself slacking on social skills sometimes.

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    • October 18, 2016 at 8:40 am
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      So appreciate that, Jenn – I know networking online can seem time consuming, until we have some successes – then it become more socially fun and great for our blogs and business

      Reply
  • October 16, 2016 at 7:54 pm
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    Yeah, I’m pretty terrible at it. I think it takes too much time, much more time than I have.

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  • October 16, 2016 at 8:13 pm
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    These are wonderful tips! I’ll admit that I don’t always engage with fans via FB, but I try my best despite crazy busy schedule.

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    • October 18, 2016 at 8:38 am
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      Thank you, HiLesha! I hope to hear back about how the tips work for you!

      Reply
  • October 17, 2016 at 5:18 am
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    I have a hard time engaging and getting action on my Facebook page. This article is full of some great tips and ideas – thank you for sharing!

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    • October 18, 2016 at 8:37 am
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      So glad to hear that, Heather – thank you! I’ve found a lot of people are having a hard time getting any action on their Facebook pages, that’s why I put together the 10 Day Get-It-Done Facebook Challenge – do check it out at http://www.askcoachdonna.com/facebookchallenge 🙂

      Reply
  • October 17, 2016 at 5:35 am
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    Great tips! Facebook is such a frustrating platform for me. I need to spend a bit more time figuring it out. I wish there was more time in the day!

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  • October 17, 2016 at 8:13 am
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    I still love using Facebook even if my reach can be hit or miss. I will have to implement your tips!

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  • October 17, 2016 at 11:26 am
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    This is some great advice!!!! I swear Facebook constantly changes the game. Every time I think I mastered my fb marketing, fb throws something new out and I go back to square one!

    Reply
  • October 17, 2016 at 11:38 am
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    It’s definitely a different ballgame since they changed the algorithm. Good tips.

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    • October 18, 2016 at 8:35 am
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      Thanks, Karen – would love to here how you handle the changes 🙂

      Reply
  • October 17, 2016 at 4:26 pm
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    These are wonderful tips! I have to admit I really need to work more on engaging with my readers on my page.

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  • October 17, 2016 at 7:17 pm
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    I used to be a lot better with Facebook post, but I got a little lazy. I need to start posting more.

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  • October 18, 2016 at 1:02 pm
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    This is great info for any blogger new or old. I’ve been real lazy with the posting but, now I’m inspired to start posting consistently again.

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    • October 22, 2016 at 9:03 am
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      That is wonderful to hear, Diana! Thank you – would also love to hear how your posting plan works!

      Reply
  • October 19, 2016 at 1:38 am
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    Facebook can be a little tricky because like Pinterest, they change the analytics often. I think these are very helpful tips especially if you don’t have any clue on how to improve!

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    • October 22, 2016 at 9:02 am
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      Thank you, Amanda – I appreciate your comment and would love to hear how you use Facebook analytics to help you!

      Reply
  • October 19, 2016 at 2:02 am
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    I never thought of using my Facebook fan page in this manner. You have given my so many good strategies to use.

    Reply
  • October 19, 2016 at 1:32 pm
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    Great advice… Facebook is one of my biggest traffic.. I used to engage in conversation with my readers but too busy with other social media platforms 🙁

    Reply

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