How to Extend Your Facebook Page Reach

facebook-page-reachLet’s talk about your Facebook Page reach and engagement.

But first, let’s go over a couple of quick definitions:

Facebook post reach is:

Reaching people within their own News Feeds, on your Page, and what is shared by friends. The more reach the more possibility of engagement.

You may also like reading more at: What’s the difference between impressions and reach?

facebook-page-reach

Engagement absolutely rules  – And content is always king.

facebook-page-reachBut behind the scenes…

We all know that, if no one engages with our content, what’s the point of creating it? 

Likes

How many times people Like your posts, points to how well your content resonates with people.

Comments

The number of comments is important, the tone of comments can provide insight to Facebook for how people feel about your content, products, or your brand.

Shares

The number of times people share your content measures how much your content is amplified by those who see it.

Growing your Facebook Page’s popularity.

Your ironclad Facebook goals are always…

• Capture the attention of possible prospects and customers

• Create a connection with your content

• Know and understand how many people see your posts – the analytics

Let’s be clear when you have a community it’s because of shared interests.

Your challenge then is in creating content for your community that will be relevant to your fans. Reminding fans in a way that highlights value but doesn’t bombard them with the same messaging over and over.

Now you need to:

Have a plan to increase your Facebook Page reach with your community. 

Boost their interaction to create more engagement.

Grow an active audience versus a passive audience. 

In my experience, this is the formula…

It’s about telling your story in your own unique voice building an awareness of your Facebook page

The way you tell your story means that you:

  • Share photos and videos and ask questions to start building those relationships.
  • Offer a rich experience bringing your (business) story to life with rich content that gives your message life and engages your audience.

It’s also about amplifying your impact.

Which means getting your story out there every time someone hits the ‘Like Page’ button, and “Like, Comment, Share” your posts.

When people ‘Like’ your Page, their friends see this action in their News Feed and can also connect to your Page. They can also like, comment, and share your posts.

You’ll measure and optimize  

The Admin Panel on your Facebook Page makes it easy for you to manage and optimize your Page. Read more at Facebook Insights: Reach

You can learn what posts did well and analyze why.

As an example: A post doing well could mean that you had lots of images showing your newly baked cupcakes looking so inviting and real. Causing lots of engagement – translates to Facebook Page reach optimized!

facebook-page-reachYour Facebook Insights gives you a lot of information you want and need about your fans and your posts.

You already have great content you share on Facebook, right?

  • Now your content promotion can be designed to increase reach, engagement, and brand visibility.
Remember your goal is extending your Facebook Page reach.

Start attracting an audience who is actually interested in what you have to offer!

Now that you know what to focus on in a few of the different Facebook metrics, start implementing so you can make better decisions, improve your Facebook page performance and gain that insider success.

If You’re ready to grow your Facebook Page reach – Don’t be helpless!

Get Involved and Claim Your Place in the Challenge Below

Get-It-Done Facebook Challenge

How to Use 5 Goals in Your Facebook Marketing

facebook-marketingThe goal of Facebook marketing: likes/shares/comments and get as many as possible!

Why is this important in Facebook Marketing?

  • So you can build interest, relationships, and start a conversation that will lead the way to a stronger connection and engagement.

All to build Your Facebook audience, your list, and sales.

Why waste time writing and trying to move forward with your Facebook marketing if no one finds what you post good enough to take their time to engage with you!?

facebook-marketing

No doubt about it …

Engagement requires that we reciprocate. Read more

How to Use Content Marketing to Influence Engagement

content-marketing-to-influence engagementYou’ve heard it before…Content marketing to influence your ideal audience is the fuel to social media.

For that reason…

Marketers are always thinking about how to get their ideal clients to engage with their content online.

Does your audience know what you do and do you share what will interest them?

Content marketing to influence engagement is you having a conversation about the real outcomes they would like to see.

content-marketing-to-influence engagementAs it turns out…

When you have clarity about what you really sale and the changes in life or business that you offer, then you’ll be clearer in explaining what you have to offer.

  • Now you’ll hone your content to who is really your market.

The audience that you can make a difference with is why you use content marketing to influence engagement.

Then… Read more

3 Insider Ways to Boost Your List Using JV Giveaway Events

Building your email list of subscribers with JV Giveaway events (Joint Venture Giveaway) is one of the fastest and least costly ways to give a boost your list quickly.

It takes some preparation…

#1 To get kick started, you just need a valuable ‘freebie’ gift to share and an autoresponder to capture subscriber’s information.

The gifts are downloadable freebies and are your lead magnets, like:

  • E-Books,
  • A list that may be: how to get healthy quickly, what’s needed on vacations, get back into college, straighten out your finances, organization checklist
  • Reports
  • Audios/Videos
  • This year I was able to offer my (Free) 10 Day Get-It-Done Facebook Challenge << Click and take a look

What are lead magnets?

A lead magnet is your free, and valuable, offer that you give in exchange for your audience’s email address and name. You have a lead magnet to help build your email list by converting visitors to your website/blog and social media sites into leads.

Always remember to…

Identify your ideal client that you want to attract with your lead magnet.

Because… Read more

How to Understand the Importance of a Social Media Marketing Funnel

How to Understand the Importance of a Social Media Marketing Funnel

understand-social-media-marketing-funnel

I’ve put together a hypothetical ‘Case Study’ to help better understand social media and content marketing efforts using a social media marketing funnel done right.

Boombiz Corp (imaginary) is a company that sells boomboxes and they’ve discovered social media and content marketing and are beginning to understand the efforts and the steps involved in growing their online business.

Because, their first thought and main concern was the success of that business online and getting their business noticed, they wanted to build an online identity for their brand while marketing and promoting their business,

Powerful success lessons they’ve learned…

Read more

How to Use 5 Parts of a Perfect Facebook Post

5-parts-perfect-facebook-post

What are these 5 parts of a perfect Facebook post formula?

Have you found your own formula for posting on Facebook and are you consistent with it?

As a business you need a formula for your posts on Facebook. It’s your place to build, engage, and strengthen your contacts.

You’ll regularly be creating Facebook posts that allow you to start building your community and engaging with your customers. 

  • Facebook is your social media site for growing customer involvement and, overtime, sales for your business.

Facebook is the quick way to join in and interact with your target market. Getting to know them and letting them get to know you.

What’s the best way to go about it?

  • Know your niche – your target audience, then…
  • Your goal is always to create content that is more clickable for sharing, likes, and comments. Engage with your target audience.
  • Using Facebook as part of the journey across your customer touch points and through your Facebook marketing funnel.

Here’s the thing… Read more

How to Engage Your Fans on Facebook

how-to-engage-your-fanc-on-fb-bestYou want attraction power to engage your fans on Facebook!

By the way…

People are not on Facebook to be sold. ­That‘s why the best content seamlessly melds into Facebook. Attracting your audience in ways that won’t feel like their being sold to.

The question that you need to know the answer to?

How can you effectively attract and engage your fans on Facebook?

This pretty much sums it up ⇒ Have a goal to boost your audience into super fans that are eager to hear more from you and who are ready to buy what you’re selling!

Well. there is a bit more to it. So let’s get into it just a bit here.

Read more