How to Use Content Marketing to Influence Engagement

content-marketing-to-influence engagementYou’ve heard it before…Content marketing to influence your ideal audience is the fuel to social media.

For that reason…

Marketers are always thinking about how to get their ideal clients to engage with their content online.

Does your audience know what you do and do you share what will interest them?

Content marketing to influence engagement is you having a conversation about the real outcomes they would like to see.

content-marketing-to-influence engagementAs it turns out…

When you have clarity about what you really sale and the changes in life or business that you offer, then you’ll be clearer in explaining what you have to offer.

  • Now you’ll hone your content to who is really your market.

The audience that you can make a difference with is why you use content marketing to influence engagement.

Then…

content-marketing-to-influence engagementYour content will attract.

  • Content marketing to influence engagement can happen when you’ve spurred on that interest in what you do.

Think about it:

Social media marketing is about maximizing engagement with your messaging and positioning.

And this is where your work comes in as you gain the understanding in what makes your audience want to talk about you and what you do.

  • Then content marketing to influence engagement is when you skillfully use your understanding in a specific strategy or tactic.

But, what is good content for your audience?

content-marketing-to-influence engagementGood content engages the interests of your target market – your ideal client. It is meaningful to their wants, needs, and desires. You want your content to cause a personal response.

Great content marketing includes:

  • Interesting stories, videos, quotes, your blog post/articles, asks users for their opinions with all types of content, and include optin url’s to give and get more targeted information.

Your goal is that your content will create a community where users go to find something interesting and socialize with other like-minded people.

Here are a couple of engagement ensuring tips:

  1. I’ve found that certain words help your content get shared more…word likes “why”, “most”, “world”, “how”, “health”, “warns”, “inspires,” “amuses”, “warns”…
  • Your goal with Facebook marketing is to publish content that “gives, advises, warns, amuses, inspires, amazes, or unites.”
  • Now you’ll test, measure and repeat.
  1. As a general rule, Socialbakers found that posting once per week on Facebook was so low as to lose connection with your audience and posting more than twice per day was crossing the line into annoying.
  1. Interactive content marketing is more engaging. What is interactive content marketing?
    • Surveys and quizzes
    • Hold photo contests
    • Create content that solves problems and ask how it might be helpful to them.
  2. Showcase your products/services in a way that is interesting, appealing, even surprising!
  3. Read more tips and ideas at How to Get More Engagement on Facebook Quickly
Have fun as you diversity your tactics of engagement with content marketing to influence engagement.

content-marketing-to-influence engagement

3 Insider Ways to Boost Your List Using JV Giveaway Events

Building your email list of subscribers with JV Giveaway events (Joint Venture Giveaway) is one of the fastest and least costly ways to give a boost your list quickly.

It takes some preparation…

#1 To get kick started, you just need a valuable ‘freebie’ gift to share and an autoresponder to capture subscriber’s information.

The gifts are downloadable freebies and are your lead magnets, like:

  • E-Books,
  • A list that may be: how to get healthy quickly, what’s needed on vacations, get back into college, straighten out your finances, organization checklist
  • Reports
  • Audios/Videos
  • This year I was able to offer my (Free) 10 Day Get-It-Done Facebook Challenge << Click and take a look

What are lead magnets?

A lead magnet is your free, and valuable, offer that you give in exchange for your audience’s email address and name. You have a lead magnet to help build your email list by converting visitors to your website/blog and social media sites into leads.

Always remember to…

Identify your ideal client that you want to attract with your lead magnet.

Because… Read more

How to Understand the Importance of a Social Media Marketing Funnel

How to Understand the Importance of a Social Media Marketing Funnel

understand-social-media-marketing-funnel

I’ve put together a hypothetical ‘Case Study’ to help better understand social media and content marketing efforts using a social media marketing funnel done right.

Boombiz Corp (imaginary) is a company that sells boomboxes and they’ve discovered social media and content marketing and are beginning to understand the efforts and the steps involved in growing their online business.

Because, their first thought and main concern was the success of that business online and getting their business noticed, they wanted to build an online identity for their brand while marketing and promoting their business,

Powerful success lessons they’ve learned…

Read more

How to Use 5 Parts of a Perfect Facebook Post

5-parts-perfect-facebook-post

What are these 5 parts of a perfect Facebook post formula?

Have you found your own formula for posting on Facebook and are you consistent with it?

As a business you need a formula for your posts on Facebook. It’s your place to build, engage, and strengthen your contacts.

You’ll regularly be creating Facebook posts that allow you to start building your community and engaging with your customers. 

  • Facebook is your social media site for growing customer involvement and, overtime, sales for your business.

Facebook is the quick way to join in and interact with your target market. Getting to know them and letting them get to know you.

What’s the best way to go about it?

  • Know your niche – your target audience, then…
  • Your goal is always to create content that is more clickable for sharing, likes, and comments. Engage with your target audience.
  • Using Facebook as part of the journey across your customer touch points and through your Facebook marketing funnel.

Here’s the thing… Read more

How to Extend Your Facebook Page Reach

facebook-page-reachLet’s talk about your Facebook Page reach, and my favorite which is, organic reach a.k.a ‘free’ News Feed content for your fans.

But first, let’s go over a couple of quick definitions of some terms:

Facebook post reach is:

Reaching people within their own News Feeds, on your Page, and what is shared by friends. Read more

How to Engage Your Fans on Facebook

how-to-engage-your-fanc-on-fb-bestYou want attraction power to engage your fans on Facebook!

By the way…

People are not on Facebook to be sold. ­That‘s why the best content seamlessly melds into Facebook. Attracting your audience in ways that won’t feel like their being sold to.

The question that you need to know the answer to?

How can you effectively attract and engage your fans on Facebook?

This pretty much sums it up ⇒ Have a goal to boost your audience into super fans that are eager to hear more from you and who are ready to buy what you’re selling!

Well. there is a bit more to it. So let’s get into it just a bit here.

Read more

How to Get More Engagement on Facebook Quickly

get more engagement on FacebookSimply stated:

You won’t be seen in your Facebook News Feed if you don’t get more engagement on Facebook.

Do you ever take a look, like, make a comment, maybe even share what others’ posts that you see in your News Feed?

Because…

That’s where all the action is on Facebook pages!

And remember, it’s a free news feed that can also include your news items when you make use of it!

  • It’s one of the greatest ways you can make the most of Facebook; by using the FREE tools available and get more engagement on Facebook!

Okay, so you post to your Facebook page, hoping you’ve hit upon something that works.

Think about this… Read more