“Ask yourself what creates value for your users,” Google
Reader and customer loyalty is a fragile concept online, where your prospective customers are only a click away from a better read, or a better deal.
How do you get others online to know you exist and to keep coming back?
As a value producer, you first have to know your online marketing strategy by understanding your target audience, your goals, and your product, or service.
Defined goals helps you know what success means to you and your business. And, the value you can offer.
Are these some of your goals…
– To build a large targeted audience?
– Make profits for you and your business?
– Launch your business?
– Become a Value Producer?
Take a look at your blog and online content from the eye of your audience, which includes SEO – and know that it needs…
– Content that’s inviting to share and to link to.
- This is educating your audience…It is not marketing in the traditional sense. Marketing was about selling products to a target market without considering their needs and wants.
– Optimized pages, so search engines know what your site is about and who might want to read it.
- This includes your title that communicates the topic of your page’s content.
- You can give value, but not if people can’t find you online.
– Content that converts readers to buyers.
- This positions you as an expert as you provide valuable content and then invite people to enroll.
– Blogging does increase the amount of searchable content – making it easier to be found.
- Increased online exposure for your business is a grand reason for blogging.
- Remember search engines do filter out duplicate content as not being of value to note.
And, it’s still all about answering people’s questions. Giving and showing you can offer valued solutions to their challenges.
As you are answering those questions, you’ll be remembering that search traffic has some of the most motivated people around looking for what they want to find. Usually to solve a challenge that they want an answer for.
• Value is based on the buyer’s perception of value.
Know your customers keeps coming back as a theme throughout your business. Knowing what they value is your business.
What are your own attitudes toward trust, value and engagement in marketing? Are you reflecting that in your content?
For help with understanding how to add value online and offline in your business, you can ask about the strategies you need to take…Get started, stay on your path, and keep going strong. The foundation of your business are your leads, your contacts…Want to learn more about Build Your Business, Build Your List? Ask me how I added over 1000 new subscribers to my list in just 4 months…
…More ways to building your online business…and generating those quality leads…
“The tools Donna provide are always helpful and useful. I constantly get something out of our conversations on how to apply her information – for inner growth and for my business. We’re all working at being better and growing our businesses. It takes a certain personality to be an entrepreneur. That person has to be willing to take risks and learn to step outside of who they are to make it better. We have to be able to look at things differently.” Wayne Bowser
Certified Business Coach, Intuitive Strategist ~ As a Social Media Manager and Coach, I do the work for you and/or train corporations and small businesses how to set up their blog and a Social Media Marketing Plan around their blog/website as their business hub. As a Social Media Marketing Expert, I teach Relationship Marketing and Social Media Mastery, consulting and speaking services for corporate, business owners, and conscious entrepreneurs around the globe!
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Great checklist; thank you!
Thank you, Sharyn for stopping by and commenting! 🙂