2 Keys to Marketing & Sales

Donna Ward

Marketing and SalesStarting your own business does lead to marketing and selling.

And if you are anything like most of us, you may struggle with how to let others know what you do without sounding like a used car salesman.

Getting your information out there can be frustrating and sometimes a bit uncomfortable

  • Which usually results in very few clients and less income then you had hoped for.

Because what often happens is as you try to step up and stand out, you feel the
tightening around your throat and a dryness in your mouth when you hear that
fateful question you know is coming, “What do you do?”

These are 2 Keys that can increase your successes and your income.

Key #1 – Get Intentional

You are always marketing your business, which means you’re trying to poke into your prospect’s consciousness.

What happens when you decide to be on purpose in your business?

  • You instill trust and confidence with your prospects that you are the solution they want and need.
  • You start creating connected, authentic relationships that inspire your ideal clients to hire you

As an entrepreneur, your primary “product” is YOU.

It can be difficult to separate yourself from the sale. Rather they are up or down.

You might feel down because:

  • One sales conversation after another may be leading nowhere because you don’t want to come off as pushy, self-serving or overbearing.

Key #2 Your business relationship strengths

In marketing, you find the strengths of your brand that really resonate with your customers and make the most of these strengths
.
A strong relationship bonus for building your brand:

  • Marketing is leading your prospects to connect with you.
  • And, your connecting will communicate more about you and your business.
  • Then, you connect and engage in a conversation all about them.

In other words, get them interested, give them a reason to listen.

Set the stage by:
• Knowing the 3 pain points that your ideal clients have;
• Referencing your prospect’s issue from your initial connection
• And stay present with your prospective client as you visit about how they would like to be rid of that pain.

You continually want to create curiosity not confusion.

As a business owner, you are a marketer and you are the sales leader.

  • You will create many ways to market and visit with your ideal potential client.

There are two questions to ask yourself:

  1. “Are you getting the results you want?”
  2. “Are your marketing activities in a routine system, leveraging your time and creating synergy with relationship and information marketing?”

So tell me, what direction are you and your business headed in with marketing?

Donna Ward
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